Apprentice, Channel Marketing

Carlsberg Group


Date: 2 weeks ago
City: Shah Alam
Contract type: Intern


We are looking for a motivated and detail-oriented Apprentice, Channel Marketing to support the execution of impactful campaigns and channel initiatives across our off-trade business. This role offers hands-on exposure to real business projects, cross-functional collaboration, and the opportunity to learn and grow in a dynamic Fast Moving Consumer Goods (FMCG) environment.

What You’ll Be Doing

  • Support end-to-end execution of off-trade marketing campaigns and channel initiatives
  • Coordinate closely with Sales teams and agency partners to ensure timely campaign deployment
  • Track campaign timelines, outlet execution, and overall performance
  • Consolidate field feedback and support reporting for continuous improvement
  • Identify and map potential Modern On-Trade outlets for distribution opportunities
  • Build and maintain structured outlet databases to support prioritisation and planning
  • Support preparation of outlet recommendations for Sales follow-up
  • Contribute to other channel marketing projects and initiatives as needed

What We’re Looking For

  • A proactive and resourceful learner with strong ownership mindset
  • A detail-oriented organiser who can manage multiple tasks and deadlines
  • A collaborative team player who thrives in cross-functional environments
  • A strong communicator confident in engaging stakeholders and partners
  • An analytical thinker with good problem-solving abilities
  • A digitally savvy individual comfortable using Excel, PowerPoint, AI tools and social platforms
  • An adaptable and agile individual who enjoys working in a fast-paced environment

What You Can Expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people—through coaching, continuous an organisation that invests in your growth and empowers you to excel

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

  • Bachelor’s Degree in Marketing, Business Administration, or equivalent (min CGPA 3.0)
  • Malaysian graduate currently not in employment
  • Able to commit to a 6-month apprenticeship
  • Strong coordination, communication, and organisational skills
  • Comfortable working with cross-functional stakeholders and external partners
  • Fluent in English; Mandarin is an added advantage

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.

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