Assistant Brand Manager, South Cluster

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia region, we proudly offer trusted brands including Ribena, Lucozade Sport, BRAND'S Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Beverage & Health Enrichment, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S – a trusted name in health supplements, including the renowned BRAND’S Essence of Chicken.
• C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.
  
  

About Your Role

As an Assistant Brand Manager, you will support the development and execution of marketing strategies for the BRAND'S Non-Essence Of Chicken portfolio, including InnerShine, BRAND'S Lutein, Essence of Ginseng, and Bird's Nest. You will drive brand growth through digital marketing, consumer activations, innovation projects, and performance tracking while collaborating with cross-functional teams and external partners to deliver impactful marketing initiatives.

Role Type: Individual Contributor

Market Scope: Malaysia & Singapore

Reporting Line Manager: Brand Manager, South Cluster

Team Member (Health Enrichment category): Health Enrichment Marketing Director + 1 x Senior Brand Manager + 1 x Assistant Brand Manager (BRAND's Essence of Chicken portfolio), 1 x Brand Manager (BRAND's Non- Essence of Chicken portfolio)

Compensation And Benefits

• 17 days Annual Leave
• 16% Employer EPF contribution
• Medical and insurance coverage (including direct dependents)
• Optical and dental coverage
• Hybrid work mode
  

What You'll Do

• Lead social media and digital engagement initiatives to strengthen brand awareness and consumer engagement.
• Manage content calendars, digital campaigns, influencer/KOL collaborations, and agency partnerships.
• Plan and execute consumer activations, sampling programs, sponsorships, and promotional campaigns.
• Coordinate with Sales and Trade Marketing teams to ensure effective activation and commercial execution.
• Manage artwork development, packaging upgrades, promotional packs, and innovation projects from concept to launch.
• Partner with Regulatory, QA, Supply Chain, Procurement, and Finance teams to ensure timely project delivery and compliance.
• Monitor brand performance, campaign effectiveness, and market trends, providing recommendations for optimization.
• Manage brand budgets, monthly reporting, accruals, PR/PO processes, and A&P expenditure tracking.
  
  

What's in it for you

• Opportunity to work on iconic and trusted health enrichment brands.
• Exposure to integrated marketing across digital, consumer activation, packaging, and innovation projects.
• Cross-functional collaboration with Sales, Trade Marketing, Supply Chain, Finance, Procurement, and agency partners.
• Hands-on experience managing end-to-end marketing campaigns and brand initiatives.
• A dynamic environment that encourages creativity, ownership, and continuous learning.
• Career development opportunities within a regional FMCG organization committed to growth and innovation.
  
  

What You need to be successful

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 3–5 years of experience in brand management, marketing, or FMCG consumer marketing.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Experience in digital marketing, social media management, and influencer/KOL engagement.
• Strong analytical skills with the ability to interpret campaign and business performance data.
• Excellent communication and presentation skills.
• Proactive, detail-oriented, and results-driven with a collaborative mindset.
• Experience working with agencies and cross-functional teams is an advantage.
• Knowledge of SAP processes (PR/PO/GR) and budget management will be beneficial.
  
  

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.