Assistant Director of Marketing & Communications

Shangri-La, Kuala Lumpur

Find your Shangri-La in Shangri-La

At Shangri-La Group, joy is more than a feeling – it is a way of life. Since 1971, our people have brought the care and human touch of Asian hospitality across the globe, creating heartfelt connections and unforgettable experiences.

We believe joy is personal yet universal, found in every smile, every moment shared, and every experience elevated through our Asian art of hosting. Guided by our values and culture, we invite you to discover your purpose, grow with us, and find your Shangri-La in Shangri-La.

Shangri-La Kuala Lumpur is perfectly situated in the heart of the city, to explore and discover well-known attractions and activities that Kuala Lumpur has to offer.

As a premier deluxe hotel with a proud tradition in providing gracious Malaysian hospitality to the world, we are inviting dynamic individuals to join one of the region's most exclusive city hotel.

We are in search of energetic, vibrant and multi-skilled individuals who are able to meet the ever-changing challenges and contribute towards the success of the hotel.

It takes a very special kind of person to work at Shangri-La. Someone with an eye for detail and the skills to perform. Someone with an attitude to deliver and a passion to delight.

Responsibilities

• Support the Director of Marketing & Communications in executing the hotel’s marketing and communications strategies to enhance brand positioning and drive Rooms, F&B, and ancillary revenue.
• Translate strategic objectives into well-planned campaigns, content calendars, and marketing initiatives with clear deliverables and timelines.
• Oversee the execution of digital marketing activities across social media, CRM, and online platforms in collaboration with regional and corporate teams.
• Lead content development including photography, videography, and copywriting to ensure engaging and on-brand storytelling.
• Support public relations initiatives including media engagement, press releases, influencer collaborations, and brand reputation management.
• Monitor campaign performance, digital analytics, and online guest feedback, ensuring timely responses and continuous improvement.
• Ensure brand consistency across all marketing materials and guest touchpoints in line with Shangri-La brand standards.
• Provide leadership, guidance, and development to the Marketing & Communications team to ensure operational excellence and team growth.
  
  

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Minimum 3–5 years of relevant experience in marketing or communications, preferably within hospitality or a luxury environment.
• Strong understanding of digital marketing, social media platforms, and content development.
• Excellent written and verbal communication skills in English.
• Strong organisational and project management skills with attention to detail.
• Analytical mindset with the ability to interpret campaign performance and marketing data.
• Strong interpersonal skills with the ability to collaborate effectively across departments.
• A proactive team player with leadership capability and a passion for hospitality.