Business Development Associate (Lead Generation) Global Markets

Job Description

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our team. The right candidates for this role have a real talent in both research and writing and are determined to be a key part of a successful and growing team. There will be a strong collaboration with our sales team as this is not an accounting role, it is an account and business development role. A strong grasp of and ability to operate in an English - speaking environment is essential to be successful in the role.

This is an in-person role located in our Kuala Lumpur Regional Headquarters.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the event theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• Writing targeted outreach campaigns that will deliver high quality inbound inquiries.
• Meeting weekly and monthly goals and KPIs.
• Build and maintain the data quality of our contacts database.
• Effective collaboration with leading Sales Professionals across the globe.
  
  

Qualifications

• Recognised bachelor’s degree in any discipline, preferably Marketing/Business Administration.
• 1-2 years of experience in marketing or sales.
• You will have a demonstrable experience in lead generation or excellent research abilities.
• A strong grasp of and ability to operate in an English - speaking environment is essential to be successful in the role.
• Background in a corporate sales environment is considered an advantage.
• Strong analytical skills and attention to detail.
• Computer Literate and proficiency in Microsoft Office applications.
  
  

Compensation & Benefits

• Attractive basic salary and commission package.
• Medical benefit package.
• Central location with proximity to MRT & LRT.
• Comprehensive induction training, ongoing mentoring, and continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.
  
  

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.