Business Development Manager (Kuching)

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Sales & Growth Strategy

• Develop and execute a business development strategy to grow Astro product sales in retail channels.

• Identify, engage, and onboard new retail partners, especially small to mid-sized businesses.

• Achieve and exceed sales targets, KPIs, and business objectives.

Retail Partner Management

• Build strong, long-term relationships with existing retail partners.

• Provide ongoing support, training, and tools to ensure retail partners can effectively sell Astro products and services.

• Monitor partner performance and implement improvement plans when needed.

Market Expansion

• Explore new market segments and regions for retail growth.

• Collaborate with marketing and product teams to tailor Astro’s offerings to local customer and retailer needs.

Data & Reporting

• Analyze retail sales performance and market trends.

• Provide regular updates and insights to management and cross-functional teams.

Campaign & Promotion Execution

• Collaborate with internal marketing teams to launch and support promotional campaigns at retail locations.

• Ensure consistency in branding and messaging across all retail touchpoints.

REQUIREMENTS:

• Minimum 3–5 years of experience in business development, retail sales, or partner management.

• Proven track record in meeting or exceeding sales targets.

• Strong understanding of retail ecosystems, especially small to mid-sized businesses.

• Excellent interpersonal, negotiation, and communication skills.

• Able to travel as required.