Campaign Specialist / Campaign Manager

ROLE OVERVIEW

We are looking for a Campaign Specialist / Campaign Manager to manage and execute

promotional campaigns, website updates, and product-related coordination across multiple

platforms. The role requires close collaboration with Marketing, CRM, Design, Operations,

and Tech teams to ensure campaigns are launched accurately and on time while maintaining

a smooth user experience.

This role is suitable for candidates who thrive in a fast-paced environment, possess strong

coordination and execution skills, and are able to manage multiple ongoing campaigns and

priorities effectively.

KEY RESPONSIBILITIES

• Plan, coordinate, and execute marketing and promotional campaigns

• Manage campaign setup, promotional mechanics, and website updates

• Ensure banners, content, and campaign information are updated accurately and timely

• Coordinate with internal teams including CRM, marketing, design, operation, and tech teams for campaign execution

• Monitor campaign performance and prepare basic performance reports

• Ensure campaign timelines and deliverables are met

• Perform quality checking to ensure accuracy of campaign content and setup

• Support optimization and improvement for campaign performance and user experience

• Conduct competitor and market campaign monitoring

• Assist in ad-hoc campaign and operational tasks assigned by management

REQUIREMENTS

• Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field

• Minimum 1–2 years experience for Junior role / 3–5 years for Senior role

• Strong coordination and project management skills

• Good communication and stakeholder management ability

• Able to multitask and work under tight timelines

• Detail-oriented, responsible, and organized

• Familiar with Excel / Google Sheets / reporting tools

• Comfortable working in a fast-paced operational environment

• Able to work independently with minimal supervision

PREFERRED SKILLS

• Experience in digital marketing, online platform operations, or gaming industry

• Familiarity with website/backend CMS systems

• Experience handling promotions, website campaigns, or CRM campaigns

• Basic analytical and reporting skills

• Knowledge of player behavior, retention campaigns, or promotional optimization is an

advantage

• Chinese language proficiency is an added advantage

PERSONALITY & WORKING ATTITUDE

• Strong sense of ownership and accountability

• Proactive and solution-oriented mindset

• Good teamwork and communication skills

• Able to adapt quickly to changing priorities

• Positive attitude and willingness to learn