Content & Creator Lead

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege

Omni-Sales Excellence

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.

Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development

About the role

The Content & Creator Scale Lead owns the content and creator infrastructure that powers digital commerce growth across all six ASEAN markets. This role builds the systems, standards and programmes that market teams execute within — ensuring that what works in one market is scaled across the region before the window closes

Your responsibilities

Content Infrastructure

• Defines and maintains regional content pillars - the non-negotiable brand and category standards all market brief against
• Builds and governs the briefing architecture — templates, creative guardrails and quality scoring frameworks
• Owns DAM governance — ensures assets are organised, tagged and accessible across all six markets
• Identifies content formats working in one market and systematises them for regional deployment
• Establishes content KPI standards — what good looks like, how it is measured, what triggers optimisation
• Works with CAP teams to embed digital commerce enablers into category master briefs

Creator & Affiliate Ecosystem

• Builds the regional creator vetting framework — criteria, tiers, category fit standards that markets recruit against
• Designs and manages the affiliate programme architecture across ASEAN — structure, mechanics, incentive model
• Identifies and manages cross-market creator partnerships where the same creator operates across multiple markets
• Builds the creator performance scoring model — what metrics matter, how they are tracked, when to rotate
• Runs creator and affiliate proof-of-concept campaigns to generate best-in-class case studies for markets
• Coaches market Content & Creator Managers on quality standards and programme management

The experience we're looking for

• 5+ years in content marketing and creator or influencer management — with deep, hands-on experience across the full content lifecycle from brief to performance analysis
• Demonstrated experience building creator or content programmes at scale — not just executing campaigns but designing the framework others operate within
• In-depth knowledge of short-form video content — understands what makes content work in the feed, not just what looks good in a deck
• Experience managing affiliate programmes end to end — recruitment, structure, tracking and optimisation
• Data-literate — able to build content performance scoring models, read cross-market data and draw actionable insights
• Strong stakeholder management — able to work across markets, category teams and regional leadership simultaneously
• Experience in FMCG, consumer health or personal care categories

The skills for success

Field sales; Field sales management, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.