CREATIVE ACTIVATION SPECIALIST

Job Description

We are looking for an experienced Marketing Communications professional to manage the development and timely delivery of BTL marketing materials for consumer campaigns, product launches, and promotions. Reporting to the Head of Creative Activation, you will work with internal stakeholders and external creative agencies to turn marketing objectives into clear, compelling customer communications.

This role focuses primarily on marketing execution and agency management.

Responsibilities

BTL Marketing Communications

• Manage marketing materials across POSM, retail/on-ground, web, app, social media, and CRM channels.
• Translate product propositions and promotions into clear, customer-focused messaging.
• Ensure materials effectively communicate campaign objectives and key benefits.
  
  

Creative Agency Management

• Develop creative briefs and manage agencies from concept to final delivery.
• Review creative work, refine messaging, provide feedback, and manage approvals.
  
  

Stakeholder Management

• Work closely with Product, Brand ATL, Sales, Channel Execution, and other internal teams.
• Align stakeholders on creative requirements, feedback, and approvals.
  
  

Marketing Material Quality & Delivery

• Ensure marketing materials are accurate, effective, and aligned with brand guidelines.
• Ensure timely delivery of marketing materials across multiple campaigns and channels.
  
  

Partner Collaboration

• Work with external partners, including device manufacturers and content providers, on joint marketing materials and approvals.
  
  

Requirements

Requirements

• 5–8 years of experience in Marketing Communications, BTL Marketing, Trade Marketing, Retail Marketing, Campaign Execution, or Agency Client Servicing.
• Proven experience managing creative agencies and marketing materials.
• Strong stakeholder management, project management, and attention to detail.
• Experience in telecommunications, FMCG, consumer electronics, or consumer-facing industries is an advantage.
  
  

What We're Looking For

• A hands-on marketeer with strong BTL execution experience.
• Able to turn product benefits into effective customer communications.
• Confident in managing agencies, multiple stakeholders, and simultaneous deadlines.
• Proactive, detail-oriented, and accountable for delivery.
• Adaptable and comfortable managing ambiguity, changing priorities, and tight deadlines.
  
  

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

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CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.