Digital Marketing Advisory Manager

Role Summary

The Performance Marketing Manager is responsible for planning, executing, and optimising data-driven digital marketing programs that deliver measurable growth for clients. This role focuses on performance media, modern demand generation, and continuous optimisation, working closely with analytics, experience, and martech teams to turn insight into impact.

You will manage day-to-day performance across channels, contribute to growth strategies, and support clients in improving acquisition, conversion, and revenue outcomes.

Key Responsibilities

Performance Media & Demand Generation

• Plan, manage, and optimise performance media across paid search, paid social, display, video, and performance-led content.

• Support modern demand generation approaches, including audience-led targeting, funnel optimisation, and GEO / AI-influenced discovery.

• Ensure campaigns are insight-driven, performance-oriented, and aligned to clear business KPIs.

Optimisation & Experimentation

• Run ongoing optimisation across channels using A/B testing, creative iteration, and budget reallocation.

• Translate performance data into actionable recommendations to improve efficiency (CAC, ROAS, conversion rate).

Analytics & Reporting

• Work with analytics teams to ensure accurate measurement, clear attribution signals, and consistent reporting.

• Prepare performance readouts and insights for client stakeholders, focusing on outcomes rather than vanity metrics.

Client & Team Collaboration

• Act as a day-to-day point of contact for performance topics with client teams.

• Collaborate with strategists, creatives, and technologists to deliver integrated performance outcomes.

• Support junior team members and contribute to knowledge sharing within the team.

Required Experience & Skills

Experience

• More than 8 years of experience in performance marketing or digital demand generation, within agency, consulting, or in-house teams.

• Hands-on experience managing paid media campaigns and optimisation.

Skills

• Strong understanding of performance media metrics (CPA, ROAS, CVR, LTV) and optimisation levers.

• Familiarity with analytics tools (e.g. GA4, Adobe, media platform reporting).

• Comfort working with data, drawing insights, and explaining performance clearly to clients.

Nice to Have

• Exposure to SEO / GEO, AI-driven discovery, or performance-led content strategies.

• Experience working alongside martech or automation teams (not mandatory).