GROUND EVENTS & PARTNERSHIP LEAD

Job Description

In this role, you will work closely with Sales, Retail, Marketing, Regional Trade Marketing, and strategic partners to bring our commercial ambitions to life through impactful ground activations, nationwide events, and high-value partnerships. Your mission is to transform business priorities into customer-facing experiences that drive brand preference, customer acquisition, revenue growth, and channel performance.

You will play a critical role in connecting headquarters strategies with regional execution, ensuring every activation, roadshow, partnership, and sales campaign delivers consistent experiences and measurable business outcomes across Malaysia.

Responsibilities

• A strategic and commercially driven leader who can translate business priorities into impactful customer-facing activations and partnerships.
• Experienced in leading cross-functional teams and influencing stakeholders across Sales, Marketing, Retail Operations and Regional Trade Marketing.
• Highly effective in balancing strategic planning with execution excellence in a fast-paced, performance-driven environment.
• Strong in managing budgets, KPIs and operational governance while maintaining agility and speed to market.
• Passionate about understanding customer behaviour, market dynamics and channel opportunities to drive business growth.
• A collaborative leader who can engage regional teams and external partners to deliver consistent execution excellence nationwide.
• Innovative and willing to challenge conventional ways of working by leveraging digital integration, data insights and new activation models.
• Resilient, resourceful and capable of managing multiple priorities while maintaining high standards of delivery and accountability
  
  

Requirements

• Bachelor's Degree in Business, Marketing, Communications or a related field.
• Minimum 8-10 years of experience in Trade Marketing, Channel Marketing, Sales Activation, Events, Partnerships or Commercial Marketing.
• At least 3-5 years in a leadership role managing nationwide activations, roadshows, product launches and strategic partnerships.
• Proven experience working closely with Regional Trade Marketing or geographically dispersed sales organizations.
• Strong understanding of retail, dealer and indirect channel ecosystems.
• Demonstrated experience in managing large-scale budgets and delivering measurable commercial outcomes.
• Experience in Go-To-Market planning from strategy formulation through execution and performance evaluation.
• Strong stakeholder management and influencing skills, particularly in matrix organizations.
• Excellent commercial acumen with the ability to link activation investments to business performance.
• Strong analytical, negotiation, project management and problem-solving capabilities.
• Excellent communication and presentation skills
  
  

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

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CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.