Head, Marketing & Admission

Job Purpose

The Head, Marketing & Admission leads the development and execution of the school’s marketing and enrolment strategies to strengthen brand awareness, attract prospective families, and support overall student recruitment goals. This role oversees marketing campaigns, manages admissions communication strategies, and ensures that all initiatives align with the school’s vision, values, and growth objectives.

Key Responsibilities

Marketing Strategy & Brand Development:

• Develop, implement, and evaluate integrated marketing and communications plans to drive student enrolment and enhance the school’s visibility.
• Oversee brand management to ensure consistent messaging and visual identity across all channels.
• Conduct market analysis and competitor research to inform strategy and identify new opportunities for growth.
• Manage marketing budgets and allocate resources effectively to maximise ROI.
  
  

Digital Marketing & Communications

• Lead digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media strategy.
• Oversee the creation of engaging content for digital and print platforms (e.g., newsletters, videos, social media, brochures).
• Analyse digital performance metrics and recommend data-driven improvements.
• Ensure timely updates of website content and monitor online reputation.
  
  

Admissions Marketing & Enrolment Support

• Collaborate with the Admissions team to develop effective marketing funnels and lead generation campaigns.
• Oversee communication strategies to ensure timely, professional follow-ups with prospective families.
• Monitor enquiry, application, and enrolment trends and prepare regular performance reports.
• Support the Admissions team in planning and implementing student recruitment activities and conversion strategies.
  
  

Events & Promotions

• Plan and oversee key marketing and admissions events such as Open Days, education fairs, and community outreach initiatives.
• Coordinate event marketing campaigns, from planning and promotion to execution and post-event evaluation.
• Strengthen relationships with community partners, media, and education networks to increase visibility.
  
  

Leadership & Internal Collaboration

• Supervise and mentor junior marketing staff, interns, and external vendors.
• Collaborate with academic, finance, and operations departments to ensure marketing and admissions goals are aligned with school objectives.
• Advise senior management on market trends, brand positioning, and promotional opportunities.
  
  

Qualifications & Competencies

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (Master’s preferred).
• Minimum 5-7 years of experience in marketing, preferably in the education sector or service industry.
• Proven experience developing and executing successful marketing campaigns.
• Strong leadership, communication, and project management skills.
• Creative thinker with strong analytical and problem-solving abilities.
• Proficiency in digital marketing tools, analytics platforms, CRM systems, and design tools (e.g., Canva, Adobe Suite).
• Excellent command of English and Mandarin (spoken and written); proficiency in Bahasa Malaysia is an advantage.
• Ability to work collaboratively and manage multiple priorities in a dynamic environment.
  
  

Other Duties

Perform any other marketing or admissions-related duties as assigned by the school management to support strategic goals.

About UCSI International School Sdn Bhd

The UCSI Schools Group has 3 campuses in Malaysia: Kuala Lumpur Campus, Subang Jaya Campus and Springhill Campus. Two of its campuses focuses on British school curriculum while the other one focuses on the IB.While maintaining a strong focus on core curriculum which includes British school curriculum with Cambridge IGCSE and International Primary Curriculum, we aim to complement the formal curriculum with a series of CCAs which students’ experiences form a cornerstone of their holistic education for the 21st century. The rapid advancement of technological innovations, global competition, and a push towards a knowledge-based economy require that our students learn to have a repertoire of soft and hard skills to enable them to succeed in a future economy that is still in the making. Through our unique CCA experiences, our students can exhibit soft skills like creativity, leadership abilities, teamwork, flexibility, communication skills, resilience and an enterprising spirit that will enable them to stay relevant for the future.UCSI International School focuses on eight critical characteristics in our learning content and experiences. The rapid advancement of technological innovation, global competition, and a push towards a knowledge-based economy require that our students have a repertoire of soft and hard skills. We therefore place a strong emphasis on Character Education, Global Citizen Skills, Problem-based Collaborative Learning, and co-curricular activities amongst others, forming a truly holistic education for the 21st century.Our emphasis in education isn’t only labelled in academic and creative excellence, but to equipped students with 21st century skills such as character, communication, collaboration, creativity, critical thinking, while inculcating virtues such as integrity, honesty, and empathy in our students. We believe that students that have a developed moral compass and practical wisdom in a challenging and fractured world will make a positive impact for life.