Head of Social & Brand Experience

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
  
  

Why does this job exist and why is it critical?

Lead the development and execution of the Maxis and Hotlink social media and brand experience strategies to drive brand relevance, preference and loyalty. This role is pivotal in shaping how our brand connects with our audience across all online and offline experiences and touchpoints.

Job Responsibilities

• Develop and implement a comprehensive social and experiential strategy aligned with Maxis and Hotlink's overall marketing and business objectives.
• Oversee the creation and curation of brand and demand building content across all social media platforms (e.g., Instagram, Facebook, Threads, X, TikTok, YouTube, LinkedIn).
• Manage and mentor a team of social, experiential and activation specialists, as well as manage and direct agency partners.
• Define and uphold brand guidelines and tone of voice across all social and brand experience touchpoints.
• Generate demand and preference for Maxis and Hotlink products & services via differentiated social 'storyselling' and 'shoppertainment' strategies.
• Monitor social media trends, emerging platforms, and competitor activities to identify opportunities and inform strategic pivots.
• Establish and track relevant key performance indicators (KPIs) for social media and brand experience initiatives, providing regular reports and actionable insights that drive real business impact beyond social vanity metrics.
• Collaborate closely with internal stakeholders including brand and marcomms, product, customer service, and corporate comms to ensure integrated campaigns and high-impact, relatable brand messaging.
• Work with insights team to utilise social listening tools and leverage insights to understand customer sentiment and inform content strategy.
• Manage the social media and brand experience budget effectively and efficiently.
• Oversee influencer marketing strategies and partnerships to amplify brand reach and authenticity.
• Lead crisis communication on social media platforms, ensuring timely and appropriate responses.
• Drive innovation in experiential technology, exploring emerging tech to enhance customer interaction and delight, creating unique, ownable and memorable brand experiences.
  
  

Job Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 10 years+ of progressive experience in social media marketing, brand management, or digital marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful social media and brand experience strategies for large-scale brands, preferably within tech & telco industry or fast moving B2C sectors.
• Deep understanding of current social media platforms, trends, analytics tools, and best practices.
• Strong leadership and interpersonal management skills, with the ability to inspire and develop a high-performing team.
• Skilled communication and articulation skills with the ability to influence stakeholders at all levels.
• Demonstrated ability to think strategically and translate business objectives into actionable social media and brand experience initiatives.
• Proficiency in social media management platforms, analytics tools (e.g., Sprinklr, Sprout Social, Hootsuite, Google Analytics).
• Hands-on content creation experience is a clear advantage as well.
• Experience with crisis management and reputation management on social media.
• Strong analytical skills with the ability to interpret data and make data-driven decisions, backed by intuition and lived experiences.
• Curiosity, creativity and a relentless passion for storytelling and brand building through social and on-ground brand experiences.
  
  

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
  
  

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.