KOL Management Specialist

Monee


Date: 2 weeks ago
City: Remote
Contract type: Full time
Remote
Job Description

  • End-to-end management of key influencers (KOL), including sourcing influencers, relationship management, content ideation, and selecting content
  • Access to influencers network to identify and source the right influencer profiles that meet objectives and reach intended target audiences
  • Develop and maintain close relationships with key influencers to ensure they deliver engaging and effective content ideas for ShopeePay and Monee.
  • Plan, brainstorm and brief content to influencers to promote key business objectives, including campaign awareness, educate new launches, and more
  • Analyze influencer content performance and measure their success in promoting company objectives
  • Stay up to date with latest content trends to be adapted into ShopeePay and Monee campaigns
  • Develop and design program GTM, including creating program creatives and communication materials.
  • Monitor program performance, identify key challenges, and proactively develop contingency plans to address issues.
  • Conduct data analysis to gain insights into campaign mechanics/incentives improvement, creator behavior and challenges, and identify new growth opportunities.
  • Identify optimisation opportunities through data analysis and user behaviour tracking
  • Build and maintain performance dashboards and reporting frameworks
  • Provide actionable insights to improve funnel performance
  • Collaborate with cross-functional teams (Product, Creative, Regional and etc) to align on campaign goals
  • Work with external agencies and media partners when required
  • Ensure timely execution and delivery of campaigns across all channels

Requirements

  • 1-2+ years experience in KOL management would be an added advantage.
  • Strong analytical skills, with proficiency in Microsoft Excel.
  • Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
  • Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
  • Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.
  • Proven ability to manage end-to-end campaign execution, including planning, budget allocation, optimisation, and reporting
  • Ability to work closely with creative teams to develop high-performing ad creatives, messaging, and A/B testing frameworks
  • Strong understanding of Malaysia digital landscape, audience behaviour, and local trends
  • Good communication skills with experience working cross-functionally with Product, Tech, Creative, and Regional teams
  • Able to thrive in a fast-paced, performance-driven environment, managing multiple campaigns and timelines effectively

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

05 - Production Cell Leader 5

Celestica, Remote
6 hours ago
Req ID: 139527Remote Position: NoRegion: AsiaCountry: MalaysiaState/Province: KedahCity: KulimGeneral OverviewFunctional Area: Operations (OPS)Career Stream: Production (PRD)Role: Production 5Job Title: Production Cell Leader 5Job Code: PD5-OPS-CELLJob Level: Level 05Direct/Indirect Indicator: DirectSummaryDetailed DescriptionKnowledge/Skills/CompetenciesPhysical DemandsTypical ExperienceTypical EducationNotesThis job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of...

Online Content Specialist, II

Zebra Technologies, Remote
2 days ago
OverviewAt Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to...

Housekeeping Supervisor

Minor Hotels, Remote
3 days ago
Job Location:Anantara Desaru Coast Resort & VillasAnantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our...