KOL Management Specialist

Monee


Date: 3 hours ago
City: Remote
Contract type: Full time
Remote
Job Description

  • End-to-end management of key influencers (KOL), including sourcing influencers, relationship management, content ideation, and selecting content
  • Access to influencers network to identify and source the right influencer profiles that meet objectives and reach intended target audiences
  • Develop and maintain close relationships with key influencers to ensure they deliver engaging and effective content ideas for ShopeePay and Monee.
  • Plan, brainstorm and brief content to influencers to promote key business objectives, including campaign awareness, educate new launches, and more
  • Analyze influencer content performance and measure their success in promoting company objectives
  • Stay up to date with latest content trends to be adapted into ShopeePay and Monee campaigns
  • Develop and design program GTM, including creating program creatives and communication materials.
  • Monitor program performance, identify key challenges, and proactively develop contingency plans to address issues.
  • Conduct data analysis to gain insights into campaign mechanics/incentives improvement, creator behavior and challenges, and identify new growth opportunities.
  • Identify optimisation opportunities through data analysis and user behaviour tracking
  • Build and maintain performance dashboards and reporting frameworks
  • Provide actionable insights to improve funnel performance
  • Collaborate with cross-functional teams (Product, Creative, Regional and etc) to align on campaign goals
  • Work with external agencies and media partners when required
  • Ensure timely execution and delivery of campaigns across all channels

Requirements

  • 1-2+ years experience in KOL management would be an added advantage.
  • Strong analytical skills, with proficiency in Microsoft Excel.
  • Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
  • Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
  • Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.
  • Proven ability to manage end-to-end campaign execution, including planning, budget allocation, optimisation, and reporting
  • Ability to work closely with creative teams to develop high-performing ad creatives, messaging, and A/B testing frameworks
  • Strong understanding of Malaysia digital landscape, audience behaviour, and local trends
  • Good communication skills with experience working cross-functionally with Product, Tech, Creative, and Regional teams
  • Able to thrive in a fast-paced, performance-driven environment, managing multiple campaigns and timelines effectively

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