Loyalty Manager

"At Petron, we are not just in the business of oil, we are also in the business of fueling lives."

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products contributes to the country’s growing energy needs in becoming a progressive nation.

As a progressive oil company in Malaysia, we aspire towards a sustainable energy-secured nation where everyone's journey is fueled by opportunities for meaningful experiences.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Overview

We are seeking an experienced Loyalty Manager to lead the Loyalty vertical within the Oil & Gas retail sector. This role oversees the full loyalty ecosystem—from strategy and partnerships to technical platform ownership—while driving customer engagement, partner growth, and commercial outcomes.

Core Responsibilities:

• Develop and implement a 3–5-year loyalty and partnership roadmap aligned with business goals
• Build differentiated member value through strategic partnerships across retail, lifestyle, financial services, and mobility sectors
• Embed customer-centricity using VOC insights, journey analytics, and service recovery into loyalty design
• Oversee loyalty P&L, program profitability, partner-funded initiatives, and governance KPIs
• Serve as business owner of the Loyalty Management System (LMS), ensuring vendor performance and seamless integrations (POS, mobile app, payment terminals)
• Drive adoption of advanced LMS features such as AI‑driven offers, predictive segmentation, and personalised engagement
• Lead and mentor the loyalty team, instilling a culture of data-driven experimentation and service excellence
• Ensure loyalty and partner campaigns are simple, high-impact, and operationally executable at scale
• Collaborate cross-functionally with Retail Operations, Brand, Data Analytics, and Finance to deliver customer-aligned, commercially sound initiatives
• Build, negotiate, and manage strategic partnerships to strengthen the loyalty ecosystem and expand member value
  
  

Ideal criteria/qualities to posses:

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 8–12 years in Marketing, CRM, Customer Experience, or Partnerships, including 3+ years in managerial or leadership roles
• Strong background in high-frequency industries such as Oil & Gas, Retail Banking, Airlines, or similar
• Proven experience in partner-led or coalition loyalty programs
• Strong CX expertise, including end-to-end journey design, VOC insights, and service recovery frameworks
• Demonstrated commercial acumen in structuring partnerships and delivering measurable ROI
• Technical proficiency with enterprise marketing clouds or loyalty platforms (e.g., Salesforce, Adobe, Oracle)
• Strong strategic thinking, budget management capability, and ability to translate data into executive-level insights
  
  

Thank you for your application! We’re thrilled that you’d like to join Petron and we appreciate your interest in the position.

Please note that due to high volume of applications, only shortlisted candidates will be contacted.

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