Manager, Trade Marketing

Purpose & Overall Relevance For The Organization

To lead the Trade Activation activities, execution and promotional plans for the assigned categories and channel portfolio. Acting as a cross-functional role to oversee the overall Trade plan focusing in wholesale channel. And assisting daily operational needs and brand management that support the productivity and growth of the cluster team.

Key Responsibilities

• Customers Activation
• Lead the launch & execution by Key Customers, collaborating with Brand team & KAM’s
• Co-ordinate with internal teams to align on Customers event action plans and sales targets
• Work with the Wholesale teams to forecast and demand plan per customer to maximize growth
• Collaborate with the Brand Comm, Omni Channel and Visual Merchandising teams to ensure the development of pop-ups to support and drive sales
• Manage vendors & contractors to create activation material aligned to brand guidelines
• Stay up to date on evolving POS to elevate all consumer touchpoints
• Reacts on business opportunities and challenges to maximize selling opportunities, keeping brand identity
• Activation Content
• Manage, oversee and approve content creation/ localisation for all activations (including Customers’ requests)
• Digital retail content collab with engagement
• Reporting and Performance Tracking
• Own reporting on brand activations across all sales categories/customers, retrieving insight and sharing with Marketing team
• Contact point between Marketing team (Brand Comm + Omni Channel) and Wholesale team
• Budget Planning
• Plan and manage Campaigns Budget by key accounts based on MaEX and SWB (Sales Working Budget)
• Budget Tracking
• GWP and Local Sets
• Communicate with Omni Channel Team to align 360 plans
• Define retailer processes and guidelines with KAM’s
• Plan GWP activations with Omni Channel Team and KAMs
• Coordinate with sub-contractor to produce localized GWP
• Communicate with key project contacts to avoid any roadblocks and delays (escalating to Cluster team)
• Stakeholder Collaboration
• Develop plans with Wholesale/KAMs
• Work on Customers’ presentation & reviews
  
  

Key Relationships

• Country Management team
• Internal Stakeholders: Wholesales, Omni, VM and Finance Teams
• Key Accounts
• External agencies
  
  

Knowledge, Skills And Abilities

• Passion for sports
• Consumer first thinking
• High level of project management, budget management and scheduling
• Detail-oriented with strong organization and project management skills
• Ability to multi-task and manage various project elements simultaneously
• Creative thinker with a strategic and logical approach in execution
• English: Fluent written/ spoken
  
  

Requisite Education And Experience / Minimum Qualifications

• Degree in Marketing/Advertising or related course
• Business background will be an advantage
• Min 5 years’ experience with a mix of brand, consumer and trade marketing
• Ideally experience and exposure in Sports
• Media planning, digital marketing and budget tracking experience a plus
• Local market knowledge
• Strong project management capabilities including thorough planning, communication, and budget handling. Process-driven and with excellent project and time management skills
• Confident and enthusiastic, innovation driven
• Influential in your approach, able to guide and persuade a diverse group of stakeholders.
• Practical and methodical approach to problem solving
• Experienced working as part of a team and independently with minimal supervision.
• Proactive and assertive, able to prioritize and thrives in fast paced environment, demonstrating ability to drive projects to completion
• Good working knowledge of Microsoft Office (Word, Excel and Power Point) and able to work with numbers
• Strong and effective communication and relationship-building skills, together with a resilient character
• Marketing savvy, with the ability to take shopper and market insights all the way through activation
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.