Marketing Manager

About the Role

(Confidential Search)

We are seeking an experienced Marketing Manager (Branding, Social, PR) to lead brand strategy, social media, content, public relations, and influencer engagement for a leading consumer technology platform in Malaysia.

This role is responsible for shaping the brand's local narrative through integrated campaigns, compelling storytelling, and culturally relevant content. Working closely with regional and cross-functional teams, you will build long-term brand equity while delivering measurable business outcomes across owned and earned channels.

This is a leadership opportunity for someone who combines strategic thinking with strong execution, understands Malaysian consumers, and knows how to turn audience insights into impactful campaigns.

Mission

• Build a distinctive and trusted brand presence in Malaysia.
• Deliver integrated campaigns that increase brand awareness, engagement, and customer preference.
• Develop a high-performing Brand, Social & Content function focused on creativity, consistency, and measurable impact.
• Coach and develop a strong team of content and social specialists.

Key Responsibilities

Brand Strategy & Campaigns

• Develop and execute local brand strategies aligned with regional priorities.
• Lead integrated campaigns that strengthen brand awareness, trust, and consideration.
• Translate consumer insights and cultural trends into relevant marketing initiatives.
• Localise regional campaigns while maintaining brand consistency across all touchpoints.
• Ensure marketing investments contribute to long-term brand equity and commercial outcomes.

Social Media & Content

• Own the overall social media and content strategy across key consumer segments.
• Lead content planning and production across TikTok, Instagram, Facebook, Xiaohongshu, blogs, and emerging platforms.
• Maintain a consistent tone of voice, visual identity, and editorial standard.
• Build content calendars and scalable production workflows.
• Identify platform trends and cultural moments to keep the brand relevant and engaging.

PR & Communications

• Develop and execute local PR and communications strategies.
• Manage relationships with PR agencies, journalists, media, influencers, and KOLs.
• Drive proactive media opportunities through compelling storytelling and market insights.
• Lead media events, press releases, brand launches, and communications initiatives.
• Support reputation management and sensitive communications when required.

Influencer Marketing

• Develop long-term influencer and creator strategies aligned with brand objectives.
• Identify and manage partnerships with relevant creators and opinion leaders.
• Oversee campaign execution, content quality, and performance measurement.

Performance & Insights

• Own brand, content, social, and communications KPIs.
• Analyse campaign performance, audience behaviour, competitive activity, and market trends.
• Translate insights into actionable improvements across future campaigns.
• Foster a culture of experimentation and continuous optimisation.

Cross-functional Leadership

• Partner closely with Marketing, Performance Marketing, Partnerships, Business Development, Product, Design, and regional teams.
• Ensure brand initiatives support broader commercial and customer acquisition goals.
• Manage agencies, budgets, timelines, and multiple stakeholders effectively.

People Leadership

• Lead, coach, and mentor a multilingual content and social media team.
• Set clear goals, performance expectations, and development plans.
• Create opportunities for ownership, capability building, and career growth.
• Build an efficient, collaborative, and high-performing team culture.

What We're Looking For

• 5–6+ years of experience in brand marketing, content, social media, communications, or PR.
• At least 2 years of people management experience.
• Strong understanding of the Malaysian consumer landscape and digital ecosystem.
• Proven experience building brands through integrated campaigns and creative storytelling.
• Hands-on experience managing PR agencies, media relations, and influencer partnerships.
• Strong understanding of TikTok, Instagram, Facebook, Xiaohongshu, and emerging social platforms.
• Experience using data and analytics to optimise campaign and content performance.
• Excellent stakeholder and project management skills with the ability to manage multiple priorities.
• Exceptional written and verbal English communication skills; additional languages are advantageous.
• Basic design, photo-editing, or video-editing skills are a plus.

Leadership Profile

We're looking for someone who is:

• A strategic brand builder with strong commercial acumen.
• A culturally attuned storyteller who understands Malaysian audiences.
• A platform-native marketer who creates content tailored to each channel.
• An insight-led decision maker who balances creativity with data.
• A collaborative leader who builds strong partnerships across teams and agencies.
• A people manager who develops talent and creates a high-performance culture.

Why This Role

• Own the end-to-end brand, content, social, PR, and influencer strategy for a leading consumer platform.
• Shape how the brand is experienced by millions of consumers in Malaysia.
• Influence both long-term brand equity and short-term business performance.
• Lead a talented team while partnering with senior stakeholders across regional and local markets.