Marketing & Sales Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Country Business Manager


Your Role And Responsibilities

In this role, you will have the opportunity to define and implement sales and marketing strategies for the assigned area. Each day, you will manage the marketing and sales action plans to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction. You will also showcase your expertise by proactively leading, developing, and coaching the Marketing and Sales function.

The work model for the role is:

This role is contributing to the ABB Robotics in Malaysia.

You will be mainly accountable for:

• Develop and execute sales and marketing strategies to drive revenue growth, market penetration, and profitability across the assigned business area.
• Define and monitor sales targets, marketing objectives, budgets, and key performance metrics to ensure business goals are achieved.
• Identify new business opportunities, evaluate market trends, and implement go-to-market plans to expand customer reach and strengthen market presence.
• Build and maintain strong relationships with key customers, partners, and stakeholders while ensuring high levels of customer satisfaction.
• Lead contract negotiations, pricing strategies, and risk management initiatives to maximize business value and minimize commercial risks.
• Oversee customer feedback and market intelligence activities, translating insights into actionable improvements and growth opportunities.
• Coach, develop, and lead high-performing sales and marketing teams, fostering collaboration, knowledge sharing, and continuous improvement.
  
  
  

Qualifications For The Role

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field; MBA or equivalent postgraduate qualification is preferred.
• 8 to 12years of experience in sales, marketing, business development, or commercial leadership roles within a B2B environment.
• Proven experience in developing and executing sales and go-to-market strategies to drive revenue growth, market share, and profitability.
• Strong understanding of market intelligence, customer acquisition, account management, and competitive analysis.
• Demonstrated ability to manage sales targets, budgets, forecasting, pricing strategies, and performance metrics.
• Experience in contract negotiations, risk management, and managing complex customer and channel relationships.
• Proven track record of identifying new business opportunities and driving sustainable business growth.
• Strong leadership experience in managing, coaching, and developing high-performing sales and marketing teams.
• Excellent stakeholder management, communication, presentation, and influencing skills with the ability to build relationships at senior levels.
• Sound knowledge of compliance, business ethics, and governance standards, with the ability to work effectively in a matrix organization.
  
  

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.