Marketing - User Growth

Shopee


Date: 8 hours ago
City: Remote
Contract type: Full time
Remote
Job Description

  • Project Planning: Define project scope, goals, and deliverables in collaboration with marketing leadership and stakeholders. Develop detailed project plans, timelines, and resource allocation.
  • Execution & Coordination: Lead and manage the day-to-day execution of marketing projects, which may include product launches, campaign rollouts, content creation, etc
  • Cross-Functional Collaboration: Act as the central point of contact, coordinating efforts between internal teams (e.g., creative, content, product, sales) and external partners (e.g., agencies, freelancers).
  • Budget & Resource Management: Monitor project budgets, track expenditures, and ensure efficient use of resources.
  • Campaign Management: Plan, create, and execute digital marketing campaigns, including but not limited to social media advertising (e.g., Facebook, Instagram, LinkedIn), search engine marketing (SEM/PPC), and display advertising
  • Analytics & Reporting: Utilize tools like Google Analytics, Google Ads, and dashboards to track campaign performance, generate reports, and provide insights for optimization.
  • Competitive Analysis: Stay up-to-date with the latest digital marketing trends and conduct competitive analysis to identify new opportunities.
  • Process Improvement: Identify bottlenecks in current workflows and implement best practices to enhance efficiency in managing marketing campaigns

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Has a basic understanding of digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Business Manager, Mailchimp, HubSpot).
  • Strong analytical skills with proficiency in performance tracking tools, data analysis, and reporting
  • Creative mindset with a strong attention to detail.
  • Ability to work in a fast-paced environment, proactively solve problems, and handle multiple priorities effectively.

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