Sales Development Representative (Direct Hire)

We are recruiting on behalf of a Malaysia-based media and advertising business seeking an experienced Sales Development Representative (SDR) to join their team on a permanent basis. This is a direct placement role — the successful candidate will be employed by and work exclusively with the client business, with remuneration at Malaysian market-standard rates.

Our client is looking for a strong Sales Development Representative with a background in media or advertising sales to open new business conversations with brands, advertisers and media agencies. This role is about quality over volume: you will research accounts carefully, run personalised outreach to senior marketing and media decision-makers, and qualify opportunities properly before handing well-prepared meetings to the sales team. Candidates must have prior experience in business development at an advertising agency or a similar role in media sales, ad sales, or publisher / ad-tech business development.

∙ Research and identify target brands, advertisers and media agencies, building well-qualified account lists rather than relying on high-volume outreach

∙ Run personalised, multi-channel outbound prospecting (email, phone and LinkedIn) to senior marketing, media and brand decision-makers

∙ Qualify inbound and outbound leads against agreed criteria, including budget, campaign timing, decision-makers and fit

∙ Book high-quality discovery meetings for the sales team, with clear notes on each prospect's objectives, audiences and media plans

∙ Build an understanding of advertisers' campaign calendars, budgets and media planning cycles to time outreach effectively

∙ Position the client's media and advertising solutions clearly and handle early objections through credible, consultative conversations

∙ Develop and refine outreach messaging and sequences with the sales and marketing teams based on what converts

∙ Keep accurate records of activity, contacts and pipeline in the CRM

∙ Track and report on conversion metrics such as meetings booked and meeting-to-opportunity rate, with a focus on pipeline quality

∙ Stay current on media and advertising market trends, competitor offerings and key industry events in Malaysia

∙ An undergraduate or graduate degree in Business, Marketing, Communications or Advertising, or an equivalent qualification

∙ Prior media or advertising sales experience is essential: business development at an advertising agency, or a similar role in media sales, ad sales, or publisher / ad-tech business development

∙ Proven track record in outbound prospecting and new business development, consistently meeting or exceeding meeting and pipeline targets

∙ Solid understanding of how brands and agencies plan and buy media, including campaign briefs, ad formats and pricing models

∙ Strong research skills and a personalised, consultative approach to outreach

∙ Confident communicating with senior marketing, media and brand decision-makers

∙ Excellent written and spoken English; Bahasa Malaysia is advantageous

∙ An existing network among Malaysian advertisers, brands or media agencies is highly desirable

∙ Experience with a CRM (e.g. HubSpot or Salesforce) and sales engagement tools (e.g. LinkedIn Sales Navigator) is advantageous

∙ Organised, self-motivated and resilient, with strong attention to detail

∙ Based in Malaysia and available for full-time work

∙ Direct employment with the client company

∙ Competitive MYR salary at market-standard rates

∙ Exposure to a broad range of media and advertising matters

∙ Professional development and ongoing training support

∙ Long-term career growth opportunities within a respected firm

Applications are being managed by Teams Squared on behalf of the client. Only shortlisted candidates will be contacted.