Sales Representative SUPER & OLDTOWN (Central Region)

Company Description

Who we are? 

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.   

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com. 

What’s it like to work at JDE Peet’s? 

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment. 

Come join our team and discover what your cup of amazing can be!

Job Description

1. Manage Local Key Account customers.
   1. To ensure execution of Local Key Account business strategy & plan, achieving In Market Sale as per AOP
   2. Assist distributor seller in managing LKA business, including quarterly business plan, route plan & call frequency, pricing & promotion negotiation, New Product Day listing & Trading Terms Agreement negotiation
   3. Identify potential outlets for in store activation (thematic or tactical), negotiate with store manager for strategic location with minimum display rental
   4. Conduct regular market visit to store level to gather outlets insight & building rapport with store manager. Conduct audit of perfect store execution, OSA, MSL, SOS, outlet stock aging & competitor information, identify potential growth areas & opportunities and address immediate concerns.
   5. GT Key Customers – Monthly market audit for display/ merchandising compliance (outlets with display rental), propose to terminate outlets with low potential and non-compliance
   6. Joint market visit with Area Sales Executive to identify distributor operation gaps, propose action to distributor
2. Support IKA outlets execution at store level
   1. Propose sales orders for selective International Key Account customers at the store level
   2. Monthly Store Visit to IKA outlets:
   3. To maintain good relationship with customers at store level
   4. Checking & ensuring merchandising compliance (planograming, SOS, Perfect Store)
   5. To gather Competitors activities
   6. Identify outlets potential, propose tactical support for business growth (in store)
   7. Checking In store activation activity, ensure execution as per guideline
3. Support SOM for Special Projects
   1. Physical Market Mapping (exploring new distribution/outlets)
   2. Sales & Merchandising Blitz
   3. Outlets opening activity

Qualifications

• Minimum 2 years of experience in Sales (Central Region would be an added advantage)
• Experience in General Trade
• Good knowledge of MS Office
• Good knowledge of English, additional local dialect will be added advantage

Additional Information

Your application at JDE Peet's 
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process. 

Our DE&I Statement 

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law. 

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.  

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%. 

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.