Senior Brand Manager , Carlsberg

We are looking for a strategic, commercially driven, and passionate Senior Brand Manager to lead the Carlsberg brand portfolio — our flagship and most iconic brand.

This role plays a critical part in driving sustainable growth across market share, volume, revenue, and profitability, while strengthening brand equity and long-term leadership in a competitive market.

If you are a strong brand leader who thrives on shaping strategy, driving innovation, and delivering impactful results, this role is for you.

What you’ll be doing

• Lead and execute long-term brand and portfolio strategies to drive sustainable growth
• Own and deliver business performance across volume, market share, revenue, and profitability
• Translate consumer, category, and market insights into actionable strategies
• Drive innovation, premiumisation, and growth initiatives to future-proof the brand
• Develop and deliver integrated 360° marketing campaigns across key channels and touchpoints
• Ensure consistent and impactful brand experiences across all consumer interactions
• Lead commercial strategies covering pricing, portfolio mix, and channel optimisation
• Drive end-to-end campaign execution, ensuring high-quality delivery and ROI
• Partner closely with cross-functional teams and external agencies to deliver integrated plans
• Support the Marketing Manager in shaping strategic priorities and portfolio growth initiatives
  
  

What We’re Looking For

We’re looking for a strategic and commercially savvy brand leader with strong consumer understanding and the ability to translate strategy into impactful execution.

A highly driven and collaborative individual and comfortable influencing stakeholders while delivering results in a fast-paced FMCG environment.

What You Can Expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• Bachelor’s Degree in Marketing, Business, or a related field
• Minimum 8 years of experience in brand/marketing management within FMCG
• Proven track record in brand strategy, innovation, and commercial delivery
• Strong leadership and stakeholder management skills
• Experience managing marketing budgets and P&L
• Strong analytical mindset with deep understanding of consumer and market insights
• Experience working with advertising and media agencies
• Excellent communication and presentation skills
• Resilient, proactive, and results-driven with a growth mindset
• Passion for premium brands; knowledge of the local beer industry is an advantage
  
  

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.