Senior Marketing Manager

About Us

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Job Description

MAJOR RESPONSIBILITIES / ACTIVITIES OF THIS JOB (list not more than 10 items)

• To develop comprehensive annual 360’ marketing plans that are aligned with overall business objectives.
• Lead the marketing mix strategies (360/Offline/Digital/Retail/PR) through planning, executing, and evaluating marketing campaigns. This includes creating compelling contents, select investment channels based on campaign needs and suitability, and manage within campaign budget to maximize return.
• Lead and manage the creation or adaptation of communication copies and assets (ads, social, point of sales) with in-house graphic designer, ensuring all communications are aligned with brand strategy and image.
• Develop and manage annual A&P marketing budgets to ensure efficient spend across channels that are align with overall business objectives. This includes monthly A&P expenses tracking, consistent measurement of campaign investment ROI and optimize budget performance through adjustments when deemed suitable.
• Build and manage media and influencers’ relationships to maximize brand outreach through always-on initiatives or campaign based.
• Remain up to date with the latest digital marketing trends and news, to leverage on digital platforms to reach and engage with target audiences through social media, performance media (SEO, Meta Ads, PMAX, etc) and digital ads.
• To build/maintain relationship with new/existing partners to work on new collaborations that will generate more brand outreach, awareness and interest with target audiences.
• Lead and manage the marketing team; foster collaboration with internal cross-functional stakeholders and external stakeholders.
  
  

Work closely with cross-functional departments to align marketing efforts with sales objectives, while ensuring seamless operational process.

Education

Diploma/ Degree holder in marketing, business, or related field.

Experience Requirements

• With at least 10 years of working experience in Marketing functions.
• With experience in consumer lifestyles/brands/agencies, would be an advantage.
• Proficiency in Microsoft Office
• Extensive knowledge of marketing strategies, channels, and branding.
• Possess good interpersonal, communication, leadership, and analytical skills with ability to work under pressure.
  
  

Mobility/Travel

Yes

Computer Skills

Frequent user of Microsoft Office (Word, Excel, Power Point)

Language

Excellent spoken and written English, Bahasa Malaysia, and Mandarin

About The Team

Why you'll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
  
  

What We Value

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.