Senior Sales Manager

Job Description

You will manage designated corporate accounts, develop and solicit new business, drive total hotel revenue from rooms, catering, and F&B outlets, address business needs, explore new opportunities, and expand existing business through promotional efforts and sales channels. As a Senior Sales Manager, you’re not just generating and managing group sales – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Responsibilities

• Represent the hotel to prospective clients: Serve as the primary point of contact for customers seeking group rooms, meeting space, and food and beverage services
• Drive new business opportunities: Respond to inquiries, initiate outreach, qualify leads, and solicit potential clients through proactive sales efforts
• Manage the full sales cycle: Conduct site visits, entertain clients, prepare proposals, determine rates, negotiate contracts, and service accounts through fulfilment
• Develop strategic sales plans: Create and execute strategies to achieve or exceed revenue and room night goals, adjusting based on performance and market conditions
• Analyse sales performance: Evaluate lost business reports and identify opportunities to strengthen conversion and competitiveness
• Support exceptional service delivery: Collaborate across departments to coordinate the fulfilment of contracted services and uphold the highest standards of client satisfaction
• Inspire and develop the team: Supervise and support team members, monitor performance, provide coaching, and foster a positive and productive work environment
  
  

Qualifications

• Diploma or degree in Hospitality, Business, or related field
• Minimum 3 years of experience in hotel Corporate, MICE, or Group room sales
• Proven track record in driving revenue and managing key accounts
• Strong negotiation, presentation, and relationship-building skills
• Technical proficiency in hotel systems (e.g., Delphi, Salesforce, OnQ, Market Planner Survey)
• Ability to analyze sales data and market trends to inform strategy
• Excellent communication and leadership skills with a collaborative mindset