Senior Visual Designer
LGMS Berhad
LGMS is seeking a trend-savvy and strategic Senior Visual Designer to elevate our visual brand identity across all marketing channels. In this role, you will be the creative champion behind our visual touchpoints—ranging from core marketing collaterals and digital campaigns to immersive event spaces.
You will be empowered to propose bold design directions, challenge industry visual norms, and manage third-party agencies/vendors to execute high-impact visual projects.
Job Responsibilities:
Visual Brand Evolution & Direction:
- Propose and defend bold, modern design concepts and aesthetic directions to evolve our brand identity and marketing campaigns.
- Maintain and expand our comprehensive visual brand guidelines across digital, print, spatial, and motion assets.
- Serve as the internal visual authority, ensuring all collateral produced—internally or externally—meets top-tier design standards.
Marketing Collaterals & Digital Assets:
- Conceptualize and produce high-converting visual assets, including digital campaign creatives, social graphics, whitepapers, pitch decks, infographics, and landing page visual systems.
- Modernize and maintain existing core marketing collaterals, keeping them updated, engaging, and aligned with current design trends.
- Incorporate modern motion elements, micro-animations, and AI-enhanced visuals into traditional marketing materials to elevate storytelling.
Event Visuals & Experiential Design:
- Lead end-to-end visual design for corporate events, industry expos, webinars, and product launches.
- Design physical and digital event assets, including booth spaces, stage backdrops, motion intro screens, signage, and promotional merchandise.
- Collaborate with event team to translate physical venue specs into seamless, on-brand spatial experiences.
Third-Party Vendor & Agency Management:
- Partner with external third-party agencies, freelance specialists, motion graphics artists, and print vendors to execute complex creative projects.
- Create detailed design briefs, deliver precise production specs, review proofs/drafts, and manage visual quality control from concept to delivery.
Trend Forecasting & AI Innovation:
- Stay hyper-attuned to emerging visual trends, design movements, typography, color theory, and modern design technologies.
- Pitch fresh creative concepts, mood boards, and visual references to leadership, incorporating modern creative AI techniques to speed up ideation and visual experimentation.
Job Requirements:
- Bachelor's degree or Diploma in Visual Communication, Graphic Design, Multimedia Design, Fine Arts, or a related field.
- Minimum of 4 years of experience in visual design experience, ideally in an in-house tech, B2B, or creative agency setting.
- Expert-level command of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects and Canva).
- Proven track record of pitching ambitious visual directions and elevating brand aesthetics.
- Experience briefing, directing, and reviewing work from external design vendors and production houses.
- Keen eye for modern visual culture, typography, spacing, layout, and visual hierarchy.
- Familiarity or hands-on experience using generative AI design tools (e.g., Midjourney, Firefly, Stable Diffusion, DALL-E, or Figma AI tools) for rapid concept generation, mood boarding, storyboarding, or visual asset generation will be an added advantage.
- Possession of own transportation is preferred for commuting to local events.
- Ability to work in a fast-paced environment, adapt to changing priorities, and meet deadlines.
- Excellent communication and interpersonal skills to collaborate effectively with various teams.
- Self-motivated, disciplined, and proactive with a passion for delivering high-quality designs.
- Effective "roll up the sleeve" work ethic.
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