Social Media & Community Manager

Company Description Kuubiik is a global, client-focused consultancy operating in more than 150 countries, helping organizations scale through outsourcing, recruitment, and project-based delivery across all business functions. The company designs flexible talent and project models tailored to each client’s goals, whether embedding dedicated professionals, hiring for key roles, or delivering defined initiatives. Kuubiik’s team spans Asia, Europe, and the Americas, bringing diverse expertise and perspectives to every engagement. Leading brands such as Google, TikTok, AEM, HP, TELUS, MyRepublic, and SGS rely on Kuubiik for outcome-driven solutions and long-term partnerships.

Client Location: Singapore

Timezone: SGT

Role Type: Full-time, remote

Working Schedule: 9 PM - 6 PM, Mondays to Fridays

Contract Duration: 1-year, renewable

Client Industry: F&B

Monthly Salary: USD 2,000 - 2,400

Role Overview

Our client is an F&B Group based in Singapore, a collective of bold dining concepts built around culture, creativity, and community. From vibrant Korean BBQ spots to modern cafés and experiential dining, are looking for a Social Media and Community Manager who lives and breathes culture, understands people, and knows how to turn great ideas into unforgettable experiences.

Key Responsibilities

Content & Production

• Plan and execute weekly content shoots across multiple outlets.
• Capture high-quality photo and video content, including:
• Food and beverage hero content
• Customer experiences and venue atmosphere
• Behind-the-scenes moments
• Staff personality and culture content
• Produce engaging short-form videos for TikTok, Instagram Reels, and other social platforms.
• Create and publish daily social media posts and stories.
• Maintain a consistent content calendar aligned with brand objectives.

Social Media Management

• Manage and grow the brand's presence across: Instagram, TikTok, and Xiao Hong Shu (小红书)
• Develop platform-specific content strategies:
• TikTok: Trend-driven, entertaining, and viral-first content.
• Instagram: Brand storytelling, lifestyle, and visual aesthetics.
• Xiao Hong Shu: Discovery-focused, lifestyle, and community-driven content.
• Monitor platform updates and implement best practices to maximize reach and engagement.

Influencer and KOL Marketing

• Identify, evaluate, and build relationships with relevant influencers and Key Opinion Leaders (KOLs), including local and Chinese-speaking audiences.
• Coordinate influencer tastings, collaborations, and content creation.
• Manage campaign logistics and communication with influencers.
• Track campaign performance, engagement, and return on investment (ROI).

Marketing Campaign Execution

• Collaborate with the Head of Brand to execute integrated marketing campaigns, including:
• New menu launches
• Promotional campaigns (e.g., Happy Hour)
• Seasonal marketing initiatives
• Events and brand activations
• Ensure campaigns are delivered on time and aligned with brand standards.

Cross-Functional Collaboration

• Work closely with the Designer to develop creative assets and visual content.
• Coordinate with the Community Manager on customer engagement, responses, and online conversations.
• Partner with the Head of Brand to align content with overall marketing strategy and business objectives.
• Liaise with outlet teams to coordinate content shoots, influencer visits, and campaign execution.

Performance Analysis & Optimization

• Monitor and analyze key social media metrics
• Identify top-performing content and optimize future content based on insights.
• Stay informed on emerging social media trends, platform updates, and industry best practices.

Community and Digital Operations

• Manage and respond to Google Reviews in a timely and professional manner.
• Respond to customer inquiries via social media direct messages and the company email inbox
• Coordinate backend integrations with delivery and reservation platforms (e.g., Eber and dining partners).
• Maintain accurate menu information across all digital platforms.
• Coordinate KOL visits with outlet teams to ensure a seamless collaboration experience.

Requirements

• 4+ years of experience in social media marketing, content creation, or digital marketing.
• Experience in the F&B, hospitality, or lifestyle industry is an advantage.
• Strong photography and mobile videography skills.
• Proficiency in short-form video editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar).
• Excellent copywriting and storytelling skills.
• Familiarity with Instagram, TikTok, Xiao Hong Shu (小红书), and current social media trends.
• Experience managing influencer or KOL collaborations.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Data-driven mindset with the ability to interpret social media analytics and optimize performance.
• Ability to work independently in a fast-paced environment while collaborating effectively with cross-functional teams.