Social Media Executive

Additional Information

Job Number26135247

Job CategorySales & Marketing

LocationLebuh IRC, IOI Resort City, Sepang, Putrajaya Selan 62502, Malaysia VIEW ON MAP

ScheduleFull Time

Located Remotely?N

Position Type Non-Management

Job Summary

The Social Media Executive is responsible for managing and executing the hotel's social media activities,

creating engaging digital content and strengthening the online presence of Le Méridien Putrajaya.

The role focuses on content creation, social media management, photography, videography, community

engagement and the execution of social media campaigns that showcase the hotel's accommodation,

dining experiences, events and lifestyle offerings.

The position requires a creative, proactive and digitally savvy individual with a strong eye for visual

storytelling, an understanding of current social media trends and the ability to produce high-quality content

in a fast-paced hospitality environment.

CANDIDATE PROFILE

Education and Experience

• Diploma or Bachelor's degree in Marketing, Mass Communications, Digital Media, Multimedia,
  
  

Graphic Design, Public Relations or a related discipline.

• Minimum 1–2 years of relevant experience in social media management, content creation, digital
  
  

marketing or a related field, preferably within hospitality, lifestyle, travel or F&B.

• Hands-on experience in photography, videography and short-form video production.
• Proficiency in content editing tools such as Canva, CapCut, Adobe Creative Suite or similar
  
  

applications.

• Good copywriting and communication skills in English and Bahasa Malaysia.
• Strong creative thinking, attention to detail and ability to identify relevant social media trends.
• Ability to work independently, manage multiple assignments and meet deadlines.
• Willingness to work flexible hours when required to cover hotel events, campaigns and content
  
  

opportunities.

CORE WORK ACTIVITIES

Managing Social Media Platforms and Content Calendar

• Manages the day-to-day execution of the hotel's social media activities across relevant platforms,
  
  

including Instagram, Facebook and other approved channels.

• Develops and maintains a monthly social media content calendar.
• Plans, schedules and publishes social media content to ensure a consistent and engaging online
  
  

presence.

• Creates relevant content that highlights the hotel's accommodation, dining experiences, facilities,
  
  

meetings and events, weddings, festive celebrations and lifestyle offerings.

• Ensures all published content is accurate, visually appealing and aligned with the hotel's brand
  
  

positioning and Marriott International's brand standards.

• Monitors emerging social media trends, content formats and audience preferences to identify
  
  

opportunities for creative storytelling.

• Coordinates with relevant hotel departments to gather information, identify content opportunities
  
  

and ensure timely publication of promotional activities.

• Ensures social media platforms are regularly updated with relevant hotel information, campaigns
  
  

and announcements.

Creating Engaging Photography and Video Content

• Produces engaging social media content, including photography, short-form videos, reels, stories
  
  

and other digital assets.

• Plans and conducts regular content shoots across the hotel, covering rooms, restaurants, facilities,
  
  

associates, events and guest experiences.

• Develops creative concepts, shot lists and simple storyboards for social media content production.
• Supports professional photography and videography productions, including coordination of shoot
  
  

requirements, locations and schedules.

Developing Social Media Copy and Storytelling

• Writes engaging, creative and brand-appropriate captions for social media posts, reels, stories and
  
  

promotional content.

• Develops storytelling concepts that highlight the hotel's unique experiences, culinary offerings,
  
  

associates and brand personality.

• Ensures all copy is accurate, grammatically correct and consistent with Le Méridien's tone of voice.
• Adapts content and messaging according to the requirements and audience behaviour of different
  
  

social media platforms.

• Identifies opportunities to create authentic, lifestyle-driven content that enhances the hotel's
  
  

brand appeal.

• Works with relevant departments to verify promotional details, offers, pricing and other
  
  

information before publication.

Managing Community Engagement and Online Interactions

• Monitors social media comments, messages, mentions and enquiries across the hotel's official
  
  

social media platforms.

• Responds to general enquiries and interactions in a timely, professional and brand-appropriate
  
  

manner.

• Coordinates with relevant hotel departments to address guest enquiries, feedback and service-
  
  

related matters.

Supporting Influencer and Content Creator Collaborations

• Identify relevant influencers, content creators and potential social media collaboration
  
  

opportunities.

• Coordinates influencer visits, content creation sessions and collaboration arrangements as
  
  

required.

• Assists in preparing content briefs, schedules and relevant information for influencers and content
  
  

creators.

• Monitors influencer-generated content and ensures agreed deliverables are fulfilled.
• Tracks and compiles influencer content, audience engagement and campaign outcomes for
  
  

reporting purposes.

Monitoring Social Media Performance and Reporting

• Monitors social media performance, including audience growth, reach, impressions, engagement,
  
  

video views and content effectiveness.

• Prepares social media performance reports highlighting key results, top-performing content and
  
  

areas for improvement.

• Reviews audience engagement and content performance to identify opportunities for
  
  

optimisation.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savour the destination. We provide authentic, chic and memorable service along with experiences that inspire guests to savour the good life. We’re looking for curious and creative people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create memorable experiences, we invite you to explore career opportunities with Le Méridien. In joining Le Méridien, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.