Area Sales Manager

Job Summary

• Sales Growth: Develop and implement regional trade strategies and action plans.
• Team Leadership: Manage a direct report, sales team, and Preferred Distributors (PDs).
• Efficiency Management: Optimize trade spend and route to market.
• Forecast Accuracy: Ensure accurate forecasting and meet forecast bias.
  
  

Job Responsibilities

Commercial Deliverables

• Monitor sales achievements and initiate programs to meet targets.
• Ensure accurate monthly sales forecasts and sufficient stock in PD warehouses.
• Achieve sales targets and profit objectives for PDs and Local Key Accounts Supermarkets.
• Manage and optimize trade funds and achieve planned trade spend KPIs.
• Identify opportunities to extend distribution and increase sales through promotions.
• Understand category marketing by channel and develop commercial strategies for General Trade.
  
  

Commercial Works/Executions

• Track and analyze promotional activities and trade investments.
• Coordinate promotion execution between sales teams, PDs, and retailers.
• Drive sales through collaboration with supply chain and demand planners.
• Conduct weekly trade visits to monitor sales force execution.
• Lead monthly and quarterly business reviews with PDs and top management.
• Ensure efficiency in active selling outlets and focus on MUST SELL list.
• Follow up on key deliverables and execute action plans.
• Manage monthly route, census checks, call cards, and chiller deployments.
• Ensure PD inventory meets business needs and stock cover expectations.
  
  

Other Business Functions

• Collaborate with demand planners and supply chain to meet regional KPIs.
• Develop talent and foster a high-performance culture.
  
  

Your Team

Line Manager: National Sales Operation Manager (Central & East Coast)

Skills And Experience

• Knowledge: Business Graduate.
• Skills: Minimum 5 years in FMCG industry, strong leadership, interpersonal skills, commercial acumen, resilience, positive attitude, and analytical abilities.
• Experience: 4 years in managing General Trade in FMCG independently, strong portfolio in General Trade, and proven sales track record, with 3 years in managerial role.
  
  

Education

Others in Business Administration

Bachelors in Business Administration

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.