ASEAN External Relations Professional

Introduction

At IBM, we believe technology shapes the world, and as a leader in Hybrid Cloud and AI, IBM is leading the charge in how AI drives real business value.

IBM aims to have a positive impact on the world and has pushed the boundaries of information technology — combining intelligence, reason and science to improve business, society and the human condition. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And Responsibilities

IBM’s Corporate Affairs’ team accelerates IBM's growth by advancing and defending IBM's reputation, persuading external and internal audiences, and driving brand consideration. We do this by illustrating IBM's strategy, innovation and industry leadership with clients, investors, media, analysts, employees, policy influencers, and other key stakeholders.

As part of ASEAN team, you will help shape and protect IBM’s reputation through compelling, consistent, and strategic external communications by bring the IBM narrative to life—demonstrating how our technology and expertise creates impact for clients, industries, and society.

You’ll play a key role in driving awareness of IBM’s strategic priorities, supporting business growth, and reinforcing our leadership in the tech industry.

Preferred Education

Master's Degree

Required Technical And Professional Expertise

You will develop communications plans and strategies, collaborate on messaging architecture that helps the company's mission, and supports the business with messages and success stories that promote IBM's leadership. You will also help drive visibility for IBM key businesses across media and social platforms by managing effective relationships, collaborating across IBM to develop unified influencer plans to increase the understanding of IBM strategies and offerings in the market, and driving market leadership/differentiation overall.

• Conceptualize and execute external communication strategies to drive greater visibility and thought leadership for the IBM brand in ASEAN.
• Build and manage mindshare for the IBM brand and capabilities by leveraging relationships with key media and various external stakeholders in the region.
• Develop and craft compelling content and messaging for key IBM imperatives aligned to business strategies.
• Localise global narratives, conceptualise ASEAN wide campaigns, that support country specific national agenda to drive consistent storytelling.
• Partner with business leaders and marketing teams to tell success stories and bring IBM’s differentiators to the forefront.
• Collaborate with analyst relations, social media and global team to identify opportunities for storytelling
• Stay ahead of the curve by bringing fresh thinking, innovation, and creativity to external engagement strategies.