Assistant Brand Manager
Nestlé
Date: 1 week ago
City: Petaling Jaya
Contract type: Full time
Location: Petaling Jaya, Malaysia
Company: Nestlé Malaysia (Purina Petcare Malaysia)
Full-time
Bachelor’s Degree
3 years+ of experience
Position Summary
As an Assistant Brand Manager, you are to execute Purina Petcare Malaysia 's brand, delight target consumers, and generate strong brand building results.
A day in the life of an Assistant Brand Manager
Company: Nestlé Malaysia (Purina Petcare Malaysia)
Full-time
Bachelor’s Degree
3 years+ of experience
Position Summary
As an Assistant Brand Manager, you are to execute Purina Petcare Malaysia 's brand, delight target consumers, and generate strong brand building results.
A day in the life of an Assistant Brand Manager
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand
- Activates Brand Essence
- Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
- Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
- Contributes to development and executes strong, functionally aligned brand and ICP plan.
- Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
- Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
- Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
- Minimum 3 years’ experience in marketing or 2 years in other function ideally in Sales at Nestlé or equivalent FMCG.
- Best if experienced in Petcare / Petfood segment.
- Experience working in cross functional teams
- Education: University Degree in Business, Sales or Marketing (or equivalent)
- Stakeholder management skills and solution-oriented, self-motivated, results-oriented
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Finance Analyst
Haleon,
Petaling Jaya
1 day ago
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving...
Frontend Intern
Tapway,
Petaling Jaya
MYR 1,200
per month
1 day ago
Job DescriptionVibrant and dynamic work environmentGreat growth potential in a fast-growing AI and Cloud industryTapway is transforming physical spaces with end-to-end tracking solutions powered by AI and IoT technologies.Thus, we are looking for a Frontend Engineer Intern to:Assist in implementing the web platform modules such as dashboard, analytics, alerts/notifications, campaigns, etc.Coordinate with our full stack cloud developer team on integrating...
Retail Consultant
OSIM Malaysia,
Petaling Jaya
2 days ago
Job ResponsibilityTo promote/market OSIM products and services.Maximize all opportunities in the process of closing a sale.Responsible in handling all customer enquiries and requests from various platforms promptly and professionally.To update and maintain customer interaction in the database.To assist in resolving customer complaints tactfully.To maintain amicable working relationship with business partners and customers.To prepare of monthly reports and documentation (if any).To...
