Assistant Manager, Corporate Communications & PR

Job Summary

The Assistant Manager for Corporate Branding will be responsible for managing and coordinating the group’s brand campaigns, festive campaigns, and corporate advertisements. The role serves as the brand guardian, ensuring corporate identity compliance across all business units and maintaining consistency in all creative outputs. The Assistant Manager will oversee media planning, buying, and content management, ensuring alignment with overall brand strategies while supporting the development of high-impact campaigns.

Key Responsibilities

1. Brand & Campaign Management: Manage and coordinate the group’s brand campaigns, festive campaigns, and corporate advertisements. Ensure that all brand-related activities reflect the overall brand campaign directive and objectives.
2. Brand Guardian & Corporate Identity Compliance: Act as the brand guardian, policing corporate identity compliance across all business units. Ensure the consistency of creative outputs across various touchpoints to maintain brand integrity.
3. Media Planning & ROI Management: Manage media planning and buying with external publications and media agencies. Ensure the best return on investment (ROI) by maximizing engagement rates and views for brand campaigns through strategic media planning.
4. Content Development & CMS Management: Monitor the development of content for digital platforms including social media, corporate websites, email campaigns, newsletters, and more. Ensure that content aligns with the overall brand campaign strategy and goals. Manage the Content Management System (CMS) to ensure content is up-to-date, aligned with the brand messaging, and serves campaign objectives.
5. Collateral & Gifting Management: Oversee the production timeline of corporate collaterals, including gifting and premiums. Align the design and theme of these items with the overall brand campaign direction to create a cohesive brand narrative across all promotional materials.
6. CSR & Festive Campaign Collaboration: Work closely with the CSR team to ensure that CSR-driven festive campaigns align with the overall brand campaign direction and messaging, supporting Matrix Concepts' brand promise of building bonds and community impact.

Requirements

1. Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field.

2. Experience: 4-5 years of experience in branding, marketing, or communications, preferably within a corporate setting. Experience in managing campaigns and working with external media agencies is an advantage.

3. Skills:
- Strong understanding of brand management and corporate identity principles.
- Proven ability to manage content for digital platforms and familiarity with CMS tools.
- Excellent communication and project management skills.
- Ability to work cross-functionally with CSR, advertising and media teams.

4. Personal Attributes:
- Attention to detail and ability to maintain brand consistency.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creative problem-solving skills with a proactive approach to tasks.