Assistant Manager, Demand Planning
Estee Lauder
Date: 3 days ago
City: Kuala Lumpur
Contract type: Full time
Reponsibilities
Forecast Development:
- Generate demand plans for assigned brands, ensuring alignment with business objectives.
- Validate brand cluster demand trends and key sales driver assumptions, entering accurate inputs into forecasting systems for effective modeling and analysis.
- Conduct monthly reviews of demand trends and sales driver assumptions to ensure the accuracy and reasonableness of demand plans across multiple aggregation levels, factoring in different sales channels.
- Maintain robust demand plans by optimizing the use of statistical forecasting models and incorporating relevant sales drivers for assigned brands at the Cluster levels.
- Ensure timely adjustments based on emerging sales trends, with a particular focus on new product launches and market fluctuations.
Forecast Alignment:
- Ensure a comprehensive view of demand across both Basic and New SKUs.
- Facilitate Brand Consensus meetings, providing insights into demand trends, validating sales driver assumptions, and sharing scenario planning based on risk and opportunity assessments.
- Facilitate and Coordinate the gap management process to address variances between demand plans, supply plans, and Latest Estimates (LE) and capturing major differences as part of risk and opportunity management.
- Implement a standardized process for sales driver reviews, ensuring the most accurate and current market intelligence is integrated into the demand plans.
- Interface with Brand General Managers and DP Sr. Manager (as needed) to resolve demand imbalances and shape demand, particularly in scenarios of constrained supply.
- Prepare detailed reports, scenarios, and recommendations to support IBP on a monthly basis, and provide insights to the IBP as needed.
- Collaborate with brand/commercial teams to manage and shape demand if/when required.
KPI & Process Improvement Management:
- Oversee the management of key demand planning metrics such as WFA, Bias, Attainment and FVA for the assigned brands.
- Propose improvement plans and look for opportunities to enhance WFA performance by optimizing the adoption of statistical forecasting and sales drivers, conducting root-cause analyses to address gaps
Requirements
- Bachelor Degree in Business, Supply Chain or others
- 5 relevant working experience
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