Assistant Manager Trade Marketing

DKSH


Date: 3 weeks ago
City: Petaling Jaya
Contract type: Full time
Job Summary
  • Jointly develop and execute trade promotions for clients to drive sales in the retail.
  • Execution of trade marketing plan.
  • Management BTL expenses.
  • Track & monitoring progress of campaigns.
  • Conduct business review with client.


General Responsibilities
  • Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
  • Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
  • Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc.
  • Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
  • Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts
  • Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
  • Develop, manage and monitor the execution of above the line marketing campaigns and go-tomarket activities, including in-store promotional initiatives
  • Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans
  • Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs
  • Align with clients on agreed plans related to merchandising/planograms, trade promotions, instore execution, multiple points of purchase, point of sale materials, etc.
  • Work closely with client to conduct product training programs and organize CPE


Functional Skills And Knowledge
  • Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels
  • Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs
  • Demonstrate advanced research and analytical skills
  • Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
  • Demonstrate fluency in English (both written and spoken)


Education

  • Degree or professional qualification in Marketing/Pharmacy or a related discipline
  • Minimum 5 to 6 experience in a similar role.

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