Assistant Marketing Manager - Brand, MY

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team: Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia. The team is responsible for the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabPay, GrabFood and newer additions like GrabMart. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get To Know The Role

• As a brand strategist / planner, you will tackle brand challenges head on —building brandlove, positioning products, enhancing promotions, and improving sentiment—while ensuring Grab’s voice stays consistent yet locally relevant.
• You’ll work across Grab Malaysia’s marketing spectrum, from brand positioning to demand generation, corporate reputation, and partner success. Your approach blends logic and creativity, strategy and imagination.
• You enjoy finding insights in the numbers everyone else misses and have the ability to make creative briefs sing.
• You will report to Brand Manager, Grab Malaysia and working onsite.
  
  

The Critical Tasks You Will Perform

50% Marketing Campaign Strategy and Go-to-Market Lead

• You will understand the goals of each brand or business initiative and help the team translate these into meaningful creative and media briefs.
• You will collaborate with business and product marketing teams to design multi-channel campaigns, including media strategy, budget allocation, targeting, and ad optimization.
  
  

30% Brand Strategy

• You will design and implement brand strategies and plans to build brand love and propel market growth/product adoption in collaboration with the Malaysia brand team, Regional brand planning, and marketing research/insights teams.
• You will develop compelling narratives that resonate with our target audience and enhance brand storytelling. Craft clear, concise, and inspiring briefs to guide the creative team in developing high impact ideas.
  
  

20% Marketing improvement & Innovation

• You will leverage Grab’s wealth of consumer data and insights, in addition to researching global and local best practices to inspire new innovative ideas and proactively propose initiatives.
• You will monitor brand performance metrics to assess the impact of branding efforts. Use insights gained to improve future campaigns.
  
  

Qualifications

What Essential Skills You Will Need

• You have a minimum of 3-5 years in a marketing role / advertising agency role with expertise in brand communications strategy, campaign planning, and advertising.
• You have excellent written and verbal communication skills, with the ability to craft clear and inspiring creative briefs.
• You have to have a understanding of both digital and traditional media strategies and campaign execution.
• You have to analyze data and turn insights into relevant strategies.
• You naturally are organized and capability to manage several projects simultaneously.
  
  

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
  
  

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.