Associate Brand Manager, OTC channel

Responsibilities:

Brand Strategy & Execution:

• Develop and implement comprehensive brand strategies and marketing plans aimed at achieving business growth objectives, particularly for OTC products within the Pharmacy and Healthcare Professional (HCP) channels.

• Lead the coordination and execution of product launches, promotional campaigns, and brand activations designed to enhance consumer awareness and drive engagement.

• Support the planning and execution of events, roadshows, and congress activations, ensuring the brand's visibility and recognition among healthcare professionals and consumers.

• Regularly prepare and update brand performance reports, providing actionable insights and recommendations to optimize marketing effectiveness and drive continuous improvement.

Digital Marketing:

• Collaborate with designers and social media agencies to ensure seamless execution of social media content, posts, and online activities in line with brand objectives.

• Assist the Brand Manager in executing Key Opinion Leader (KOL) and influencer marketing campaigns, ensuring timely implementation and delivery of agreed-upon strategies.

Retail & Pharmacy Activation:

• Work closely with design and production teams to create impactful promotional materials, including brochures, POSM (Point of Sale Materials), and in-store displays that align with brand standards.

• Contribute to market research efforts, tracking trends, competitor activities, and shifts in consumer behavior to identify opportunities for brand growth and enhancement.

• Collect and analyze feedback from marketing initiatives and customer interactions to continuously refine strategies and improve future campaigns.

Requirement:

• Bachelor's degree in Science, or a related field.

• Experience in managing OTC products is required

• Min. 2 years of experience in brand marketing, social media management, or related roles.

• Experience working with doctors, dermatologists, and pharmacists to drive prescription-based recommendations will be an added advantage

• Strong desire to learn and grow in brand marketing.

• Excellent communication and teamwork abilities

• Analytical mindset with attention to detail and problem-solving skills