Branch Manager

Alliance Bank Malaysia Berhad


Date: 2 weeks ago
City: Batu Pahat
Contract type: Full time
Privilege Banking Hub Manager

Job Description

  • Sales and Service Management
    • Reference point for decisions and providing direction / guidance to PB Hub on day to day sales related matters.
    • Driving consistent high RM sales performance and SRM service delivery in timely / accurate manner for any escalations needed, if applicable.
    • Working with Wealth Management Office, Branch Operations, Customer Service Division, Lending Hubs to support RM / SRM on obtaining comprehensive product updates that is exclusive to our affluent customers
    • Supporting sales approvals & escalation of complaints/issues.


  • People & Productivity Management
    • To lead, plan and manage the team’s sales / service in achieving business objectives in accordance to management directives while aiming for optimal efficiency.
    • Responsible to oversee the overall daily management of PB Hub towards maintaining and improving staff engagement and productivity.
    • Provide regular coaching and follow up to uplift performance in sales
    • To guide / supervise the team in aiming to achieve given targets, addressing sales and service gaps and up-skilling the team through essential training programs.
    • Recruiting the right staff for RM and SRM role while ensuring adequate staff capacity to meet business headcount requirement.
    • Working closely with Regional Head / Cluster Sales Head to maintain an environment which promote success, teamwork and professional growth.
    • Conducting meetings / briefings to cascade information on Bank’s procedural changes for sales matters on a timely basis.
    • To ensure that all staff have the correct aptitude and attitude in wanting to provide the best level of sales / services to PB customers that exceed the customers’ expectations.


  • Franchise Building
    • Identifying cross-sell opportunities among existing PB customers as well as for relationship deepening.
    • Expand new customer base & New Investment Account through promoting and encouraging referrals from existing PB customers or through personalized service recovery efforts.
    • Maintain good relationship with branches’ network of SME and Alliance@Work.


  • Governance & Control
    • Responsible in managing and ensure that audit findings for sales lapses / gaps are fixed with no repetitive findings.
    • Ensure all sales activities are compliance with Group’s standards and regulatory requirements which includes but not limited to AMLA, KYC, Credit Risk Management, and Financial Act.
    • Identify areas of improvement, sales process gaps and provide recommendation / solution for improvement to Regional Head / Cluster Sales Head.
Job Requirements

  • Degree in banking and finance, accounting or business administration
  • Minimum 8 years banking experience, with minimum 3-5 years working in an RM role and experience in branch banking with exposure in sales and service aspects
  • Exhibits leadership and management skills that inspires high performance from staff
  • Customer-oriented approach in Problem Solving/Decision Making/Analytical Thinking
  • Strong knowledge of regulatory framework

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