Brand Executive

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestle Malaysia (Purina Petcare)

Full-time

Diploma / Bachelor’s Degree

3+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Brand Executive to execute Purina Petcare Malaysia 's brand, delight target consumers, and generate strong brand building results.

A day in the life of a Brand Executive

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand
• Activates Brand Essence
• Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
• Contributes to development and executes strong, functionally aligned brand and ICP plan.
• Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
• Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
• Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
  
  

What Will Make You Successful

• Minimum 3 years’ experience in marketing or 2 years in other function ideally in Sales at Nestlé or equivalent FMCG.
• Best if experienced in Petcare / Petfood segment.
• Experience working in cross functional teams
• Education: University Degree in Business, Sales or Marketing (or equivalent)
• Stakeholder management skills and solution-oriented, self-motivated, results-oriented