Brand Executive / Senior Brand Executive
Cason Group Sdn Bhd
Date: 1 day ago
City: Petaling Jaya
Contract type: Full time
Job Responsibility
- Support and implement full-year brand plans from planning to execution to increase brand awareness, create consumer value, and drive brand affinity among consumers.
- Implement marketing plans on ATL and BTL; collaborate with commercial team to align with brand vision, strategy, and business objectives; manage BTL quantities, outlet allocations, and pipeline management with Sales.
- Develop Strategies and Brand plans for products across 6Ps aligning with business vision and objectives.
- Review and analyze brand and campaign performances against goals and provide recommendations to meet said goals.
- Align with stakeholders on marketing activations and plans.
- Support in development of Full Marketing Mix (Media Planning, Go-To-Market Strategy, POSM Developments, Packaging Design Developments, In-Store Activation).
- Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify opportunities for portfolio.
- Collaborate with cross functional teams and external business partners to ensure timely and efficient execution of plans.
- Assist marketing efforts.
- Required Languange(s) : Mandarin and English
- Junior: Fresh graduates / 1-2 years experienced are welcome to apply. Â
- Senior: Min 2 years experienced preferred
- Proven experience as a Brand and Marketing Executive or in a similar role, preferably in the consumer goods industry..
- Bachelorâs degree in Marketing, Business, or a related field.
- Strong understanding of branding principles, strategies, and best practices.
- Proficiency in digital marketing platforms, including social media, email marketing, and content management systems.
- Excellent communication, presentation, and interpersonal skills.
- Creative mindset with a keen eye for design and aesthetics.
- Strong analytical skills with the ability to interpret data and generate insights.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for sustainability and promoting eco-friendly products.
- Familiarity with the latest marketing trends, tools, and technologies.
- Free Eco Lunch Meal
- Medical & Dental Benefits
- Birthday Voucher & Leave
- Work Life Balance
- Training Provided
- Sustainable Business Practices
- Dynamic and Flexible Working Environment
- Annual Leave and Public Holiday (Selangor) observed
- and many moreâ¦
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