Brand Manager

Abbott


Date: 2 days ago
City: Petaling Jaya
Contract type: Full time
MAIN PURPOSE OF ROLE

  • Responsible for developing various programs and their execution.
  • Set pricing to meet revenue and profitability goals.

Main Responsibilities

  • Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
  • Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
  • Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
  • Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
  • To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
  • Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
  • Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
  • Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
  • Support the product listing for institutions (government and private hospitals).

Qualifications

  • Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
  • Good knowledge of computer-based programs including excel, graphics & power point presentation.
  • Good interpersonal, presentation and cross functional skills.
  • Strong analytical and influencing skills.
  • Degree in pharmacy, nutrition, science or equivalent
  • Sound understanding or qualifications in marketing related principles.

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