Brand Manager (Wines & Spirits)

Our client is seeking a highly skilled Brand Manager to drive their core and luxury portfolio from planning to execution in the market. This role will be based in Malaysia and offers an exciting opportunity to shape the marketing vision and strategy, maximising commercial potential while building long-term brand equity and consumer commitment.

What You'll Do

As a Brand Manager, you will own and drive the client's core and luxury portfolio from planning to execution in the market. You will leverage this portfolio to create and lead the implementation of the marketing vision and strategy for Malaysia. Your role will involve managing execution, coordinating, and evaluating marketing activities including innovation, portfolio activation, promotion, in-store communication, budgeting. You will also work closely with the Commercial teams on promotion management and promo evaluations.

• Apply local market, shopper, consumer, and customer insights to input into local activity planning
• Build brands across all channels in line with brand guidelines and activation campaigns
• Develop local PR/communication plan and work closely with Regional Marketing team
• Partner with Regional Marketing to develop in-market brand and channel plans as part of the annual planning process
• Deliver agreed Brand and RTC targets across the portfolio through sound financial planning
• Ensure negotiations of activations, promotions and displays with customers to increase sales-out and visibility of the brands
• Monitor and report on competitor activity and market intelligence
  
  

What You Bring

The ideal Brand Manager will bring a wealth of experience in brand management or a related field. You should have a strong understanding of local market dynamics and be able to apply these insights into local activity planning. Your ability to develop effective PR/communication plans will be crucial in this role. Experience working with regional marketing teams is also essential. Strong financial planning skills are required as you will be responsible for delivering agreed brand targets across the portfolio. Additionally, your experience negotiating activations, promotions, and displays with customers will be key in increasing sales-out and visibility of the brands.

• Proven experience in brand management or related field
• Strong understanding of local market dynamics
• Ability to develop effective PR/communication plans
• Experience working with regional marketing teams
• Strong financial planning skills
• Experience negotiating activations, promotions, and displays with customers
• Ability to monitor and report on competitor activity
  
  

What Sets This Company Apart

Our client is a leading player in their industry with a reputation for excellence. They offer an inclusive work environment where collaboration is encouraged. Their commitment to building long-term brand equity means they are always looking for innovative ways to engage consumers. This is a fantastic opportunity to join a company that values its employees and offers opportunities for growth and development.

What's Next

If you're ready to take your career to the next level with an exciting role in brand management, don't hesitate!

Apply today by clicking on the link. We can't wait to hear from you!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd

Business Registration Number : 729828-T

Licence Number : JTKSM 423C