Business Development Manager (Yee Lee Trading Co. Sdn. Bhd.) - Kuching, Sarawak

Yee Lee Group


Date: 1 week ago
City: Kuching
Contract type: Full time
This position is located at Jalan Tenaga, Bintawa Industrial Estate, 93450 Kuching, Sarawak. Please check the travel distance before confirming your application for the position.

Key Responsibilities

  • Principal Relationship Management
  • Serve as the primary contact for brand principals in West Malaysia concerning East Malaysia’s market performance.
  • Collaborate with principals to align trade marketing plans with market needs and brand objectives.
  • Provide regular insights and updates on sales performance, market trends, and opportunities.
  • Trade Marketing Strategy & Execution
  • Develop and execute trade marketing plans for house and agency brands, tailored to East Malaysia’s unique dynamics.
  • Plan and manage in-store promotions, merchandising efforts, and trade activations to enhance brand visibility.
  • Lead the organization of local events, including festive campaigns, to drive consumer engagement and sales growth.
  • Demand Planning & Forecasting
  • Represent East Malaysia in demand planning and forecasting discussions with the HQ planning team.
  • Collaborate with sales, warehouse, and supply chain teams to ensure accurate forecasts and inventory management.
  • Analyze historical sales data, market trends, and promotional impacts to optimize forecasting accuracy.
  • Channel Development & Market Penetration
  • Work with sales teams to expand distribution in GT, MT, HORECA, and emerging channels like tourism and non-trade.
  • Identify and penetrate white-space opportunities in secondary cities and underdeveloped market segments.
  • Tailor trade marketing strategies to the unique needs of different channels, ensuring maximum impact.
  • Business Development
  • Identify, attract, and pitch new agency opportunities to expand YLT’s portfolio in East Malaysia.
  • Collaborate with internal teams to ensure operational readiness for onboarding new brands or businesses.
  • Build and nurture strong relationships with principals and key stakeholders to secure long-term partnerships.
  • Performance Tracking & Insights
  • Monitor and analyze the performance of trade marketing campaigns, business development efforts, and demand plans.
  • Provide actionable insights and recommendations to improve future strategies and execution.
  • Prepare regular reports for the Regional Manager and principals, showcasing achievements and opportunities.

Key Performance Indicators (KPIs)

  • Demand Forecast Accuracy: Alignment of forecasts with actual market demand, minimizing stock-outs and overstock.
  • Trade Marketing ROI: Effectiveness and impact of campaigns and local activities.
  • Principal Satisfaction: Alignment with expectations and timely execution of agreed initiatives.
  • Market Expansion: Successful penetration into white spaces and secondary cities.
  • Business Development: Securing new partnerships and incremental revenue growth.
  • Event Execution: Success of local events and festive campaigns in driving sales and brand engagement.

Qualifications

Experience:

  • 5+ years of experience in trade marketing, sales, business development, or demand planning within the FMCG industry.
  • Proven track record in managing principal relationships and planning effective trade activities.
  • Experience in demand forecasting and collaboration with supply chain or planning teams.

Education

  • Bachelor’s degree in Marketing, Business Administration,

Skills

  • Strong communication and relationship-building skills for managing principals and stakeholders.
  • Proficiency in demand forecasting and inventory planning tools.
  • Strategic thinking and project management expertise for executing trade campaigns and events.
  • Analytical skills for monitoring performance and refining strategies.
  • Entrepreneurial mindset with a results-driven focus.

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