Campaign Content Marketing Executive

About KKday:

KKday is a leading e-commerce travel platform that connects travelers with authentic local experiences around the world. We are passionate about making travel more accessible and enjoyable for everyone. Join our dynamic team and contribute to transforming the way people travel.

Key Responsibilities:

Strategic Content Marketing:

• Develop and implement content marketing strategies to drive website traffic, customer engagement, and brand awareness.
• Create and manage engaging content for the company’s website, blogs, and social media platforms.
• Design and execute effective EDM (Email Direct Marketing) campaigns to retain and engage customers.

Campaign Management:

• Manage the planning and execution of campaigns across KKday’s own channels and assets.
• Collaborate with designers on the development of messaging, visuals, and scheduling for app pushes, EDMs, banners, and other marketing materials.
• Ensure all campaign elements are aligned with the company’s brand voice and objectives.

Customer Insights & CRM:

• Utilize CRM tools to gather and analyze customer insights, helping to refine marketing strategies.
• Leverage consumer behavior data to create effective consumer journey roadmaps that enhance user experience and boost conversion rates.
• Maintain up-to-date knowledge of CRM best practices to drive personalized marketing efforts.

Travel Research & Trend Analysis:

• Conduct research on domestic and international travel trends to identify content opportunities and market gaps.
• Stay informed on travel industry developments and integrate relevant trends into marketing initiatives.

Performance Metrics:

• Monitor key performance indicators (KPIs) such as traffic, conversions, sessions, and revenue.
• Provide data-driven insights and regular reports on the effectiveness of content marketing and campaigns, suggesting areas for improvement.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 2 years of experience in content marketing, campaign management, and customer insights, with a strong focus on the travel industry.
• Proven experience managing multi-channel marketing campaigns and working with CRM systems.
• Strong analytical, project management, and organizational skills.
• Excellent communication and collaboration abilities, with fluency in English.