Campaign Management Specialist (Lead)

Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities:

Campaign Planning & Strategy:

Develop and implement integrated marketing campaign strategies.

Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns

Analyze audience segments and market trends to create data-driven campaign approaches

Campaign Execution & Management:

Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.

Develop campaign timelines, budgets, and deliverables

Optimize campaigns across digital, paid, social, email, and offline channels

Performance Analysis & Reporting:

Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.

Analyze campaign data to measure success and identify areas for optimization

Collaboration:

Work closely with creative and content teams to develop compelling messaging and assets for campaigns.

Partner with media buying and digital teams to plan budgets and allocate resources effectively.

Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

Experience in marketing campaign strategy, execution, and optimization

Experience managing multi-channel campaigns (digital, social, email, paid media)

Strong understanding of marketing funnel strategies and audience segmentation

Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms

Excellent project management, organizational, and multitasking abilities

Analytical mindset with the ability to interpret data and generate actionable insights

Familiarity with SEO, content marketing, and email automation tool