Campaign Strategy Analyst

Accenture Southeast Asia


Date: 13 hours ago
City: Subang Jaya
Contract type: Full time

Job Description



  • Develop and implement paid media strategies to align with overall marketing goals and KPIs.
  • Identify target audiences, select appropriate platforms, and craft campaigns to maximize reach and performance.
  • Plan and manage budgets for paid media campaigns, ensuring cost-efficiency and ROI.
  • Campaign Execution - Manage campaigns for different goals, such as lead generation, website traffic, app installs, brand awareness
  • Performance Analysis & Reporting:
  • Track campaign performance using key metrics like CTR, CPC, CPA, ROAS, and overall ROI
  • Conduct in-depth keyword research and audience analysis to identify opportunities for optimization.
  • Leverage retargeting, lookalike audiences, and interest-based targeting to reach relevant users.


    • Job Qualifications


  • Advanced proficiency in Quality Auditing.
  • A minimum of 1 year of experience in relevant related skills.
  • Bachelor's Degree in relevant field of studies.
  • Intermediate proficiency in Process Improvement.
  • Advanced proficiency in Compliance Management.
  • Expert proficiency in Risk Assessment.
  • Intermediate proficiency in Data Analysis.
  • Master proficiency in Quality Control Techniques.


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