Channel & Category Development Manager

The role is responsible for driving profitable sales and category growth across DLMI categories within the Channel by identifying cross-category opportunities based on a deep understanding of the channel’s objectives, strategies, and target shoppers. This includes developing detailed channel plans by category with tailored POP activations, promotional programs, and assortments. The role also champions channel-specific insights across the organization, ensures DLMI leverages its full scale and expertise, and leads the implementation of Perfect Store initiatives through a continuous improvement process of defining, executing, measuring, and learning.

What We Ask

• Educational Background: Bachelor’s or Master’s degree in Business Management, Marketing, or a related field.
• Commercial Experience: Minimum of 5 years in commercial roles with managerial experience in Senior Account Management, Trade Marketing, or Brand Management within a multinational company (MNC).
• Channel & Category Expertise: Strong knowledge of trade marketing, category management, customer/channel segmentation, and shopper insights.
• Leadership & Project Management: Proven experience in team leadership, business planning, and project implementation.
• Communication & Influence: Excellent communication, presentation, and influencing skills, particularly within an Asian cultural context; fluent in English and open to travel.
  
  
  

What We Offer

• A large organization with significant shopper marketing and shared services responsibilities.
• One of the largest dairy suppliers to the Malaysian retail trade.
• Operates within a matrix organization, addressing both channel/customer and category dimensions.
  
  
  

Vacancy Description

To drive profitable sales and category growth within and across DLMI categories in the Channel by:

• Identifying channel-specific opportunities and strategies at a total DLMI level (i.e., cross-category), based on an in-depth understanding of the channel’s unique objectives, growth strategies, needs, and target shopper.
• Translating these opportunities and strategies into detailed channel plans by category— including point-of-purchase (POP) activation plans, and customized promotional programs and assortments where appropriate.
• Championing channel-specific insights and needs throughout the organization.
• Ensuring DLMI leverages its total size, scale, and expertise within the Channel.
• Championing DLMI’s Perfect Store initiatives and facilitating the four-step process: define, execute, measure, and learn to drive continuous improvement.
  
  
  

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.