Channel Marketing Manager

Who We Are

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivalled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Let’s Talk About the Role

Location: Menara Lien Hoe

Department: Commercial – Channel Marketing

Reports to: Head of Trade Marketing, GT

What You’ll Do

• Develop and execute channel strategies to drive long-term growth, profitability, and market share.
• Create action plans based on shopper and customer insights, aligning with overall business strategies and working closely with sales teams.
• Monitor channel performance and competitor activities, adjusting strategies and solutions as needed.
• Lead product launches within channels, ensuring visibility and distribution targets are met.
• Define execution KPIs and in-store standards and support their implementation and effectiveness.
• Plan and execute trade promotions, marketing activities, and store activations based on market data and insights.

What You Bring

• At least 4-7 years of experience in Business Development, Key Account, General Trade and Sales experience within FMCG industries.
• Good understanding of local FMCG trade environment, shoppers and consumers.
• Ability to strategically analyze needs, opportunities and risks of the business.
• Ability to develop, implement strategies and plans.
• Independently work, manage consumer and trade promotions and activities development, planning, organizing, execution, and evaluation.
• Excellent communication and interpersonal skills with ability to work cooperatively with different functions and departments.
• Strong customer collaboration skills. Team player and able to work with different levels of people.
• Good project management skills with meticulous attention to detail
• Aggressive and demonstrates skills in achieving sales, profitability and budget goals.
• Proactive with a can-do attitude. Goal-driven and results-oriented.
• Proficient in Microsoft Office, especially in Microsoft Excel, Microsoft Power Point, and comfortable working with Power Bi

Why Join Us

• Career Development & Learning Opportunities
• Fun & Face Pace Environments
• Flexible/Hybrid Working Arrangement

Our Purpose & Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We focus on five key behaviors – curious, empowered, inclusive, agile, and corporate entrepreneurship – and value how we work as much as what we achieve.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.