Consumer Marketing Manager, MALSIN
Electrolux Group
Date: 2 weeks ago
City: Petaling Jaya
Contract type: Full time

Deliver the results that drive change.
At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.
Join us in our exciting quest to build the future home.
Your Role
The Consumer Marketing Manager, Singapore & Malaysia is a key member of the regional Consumer Marketing team for the Commercial Area Emerging Markets (CA EM). Reporting to the Regional Consumer Marketing Senior Manager CA EM, the Consumer Marketing Manager, Singapore & Malaysia has responsibility for local Consumer Marketing initiatives, focused on the Electrolux brand. This person drives Consumer Marketing elements of the Commercial Marketing Activation Planning (CMAP) and ensures first-class execution against these plans, testing, and optimizing along the way. BA EA Marketing is reorganizing to become a critical function to deliver our business objectives through increased focus on data-driven marketing investment that enables growth. The Consumer Marketing Manager, Singapore & Malaysia is an individual contributor responsible for Consumer Marketing in Singapore & Malaysia and is part of a wider CA EM Consumer Marketing organization of around 15 people. In the new organizational set-up, final-yard Retail execution, including training, merchandising, and sell-out analysis will be managed by a parallel team called Trade Operations (this team will be a critical partner to the Marketing function).
What you'll do :-
This role will be reporting to Regional Consumer Marketing Senior Manager, CA EM and you will be based in Malaysia.
Benefit highlights:
Find more on:
Electrolux Group
Electrolux Group LinkedIn
Electrolux APAC&MEA:
At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.
Join us in our exciting quest to build the future home.
Your Role
The Consumer Marketing Manager, Singapore & Malaysia is a key member of the regional Consumer Marketing team for the Commercial Area Emerging Markets (CA EM). Reporting to the Regional Consumer Marketing Senior Manager CA EM, the Consumer Marketing Manager, Singapore & Malaysia has responsibility for local Consumer Marketing initiatives, focused on the Electrolux brand. This person drives Consumer Marketing elements of the Commercial Marketing Activation Planning (CMAP) and ensures first-class execution against these plans, testing, and optimizing along the way. BA EA Marketing is reorganizing to become a critical function to deliver our business objectives through increased focus on data-driven marketing investment that enables growth. The Consumer Marketing Manager, Singapore & Malaysia is an individual contributor responsible for Consumer Marketing in Singapore & Malaysia and is part of a wider CA EM Consumer Marketing organization of around 15 people. In the new organizational set-up, final-yard Retail execution, including training, merchandising, and sell-out analysis will be managed by a parallel team called Trade Operations (this team will be a critical partner to the Marketing function).
What you'll do :-
- Develop and execute against the Consumer Marketing elements of the Commercial Marketing Activation Plan (CMAP) for Singapore & Malaysia, within CA EM.
- Work alongside the APMEA & CA EM Retail Marketing, CA EM & Local Trade Operations (TO) and Consumer Direct Interation (CDI) teams when Consumer Marketing initiatives have retail or ecommerce activation potential - test, learn, measure, and optimise.
- Drive Consumer Marketing content activation in Singapore & Malaysia, minimising content waste, measuring effectiveness, and feeding back to the planning and production decision makers.
- Work cross-functionally with local Sales, Product Line, and Controlling to understand the needs of customers and the wider organisation to sharpen marketing plans and maximise impact.
- Support the media briefing process into the BA EA Media team.
- Support the A-Brand content briefing process for major campaigns into the BA EA Content team (if/when Singapore & Malaysia are determined to be a lead market).
- Directly manage A-Brand content localisation for Singapore & Malaysia, via the BA content team, BA tools, or BA localisation network agency.
- Work in partnership with the Regional Consumer Marketing Senior Manager, CA EM, and the BA EA CP&A team for major, promotional, and tactical A-Brand campaigns in Singapore & Malaysia.
- 5+ year’s marketing experience in consumer-driven companies with proven results.
- Proven success in taking a company’s strategic vision to plan/develop a consumer-driven marketing plan that drives profitable growth, market share, and brand health improvements.
- University degree in Marketing or related area.
- Fluent in English (oral & written), Bahasa is an advantage
- Passionate – about the consumer and in delivering simply outstanding experiences.
- Lead – You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it.
- Collaborative – you work very well with others to move projects forward in a complex and global environment.
- Focus – you double-down on the most important topics to ensure impact.
- Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
- Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
- Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.
- Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.
- Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
- Fast learner – with the ability to adapt quickly in unfamiliar situations.
- Data driven – with strong analytical skills that form the basis of your decision making
This role will be reporting to Regional Consumer Marketing Senior Manager, CA EM and you will be based in Malaysia.
Benefit highlights:
- Discounts on Electrolux products and services.
- Medical & Hospitalization coverage.
Find more on:
Electrolux Group
Electrolux Group LinkedIn
Electrolux APAC&MEA:
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Education Manager
L'Oréal,
Petaling Jaya
4 hours ago
Who is L’Oréal? L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics,...

Professional Sales Representative
MSD Animal Health Ireland,
Petaling Jaya
20 hours ago
Job DescriptionOpportunity to be a part of Direct Sales GHH organization in Malaysia!Based in Malaysia the regional hub for Asia Pacific (AP) and top-ranked biopharmaceutical companyJoin the premier biopharmaceutical company that has been in Malaysia for more than 25 years and in AP for over 60 years.Our Sales team support our customers by providing clinical information about products, educational information,...

Senior Executive eCommerce
DKSH Scientific Solutions,
Petaling Jaya
3 days ago
Title: Senior Executive eCommerceLocation:Petaling Jaya, MY, MYGlobal Business Unit: OTHJob Function: Information TechnologyRequisition Number: 204361DescriptionJob Summary:Responsible for DKSH’s E-Commerce activity in Malaysia for our Consumer Goods Business Units. Working alongside a team of dedicated digital talent. Plays the role of key account management & strategic planning, data analytics, business & relationship development. Bringing many of the world’s favorite brands to...
