Content Creator
Kay's Steak & Lobster
Date: 1 day ago
City: Subang Jaya
Contract type: Full time
Job Responsibility
Content Creation & Production
Content Creation & Production
- Develop, plan, and create original content that showcases Kayâs Steak & Lobsterâs premium dining experience, menu items, promotions, and brand values.
- Produce high-quality images and videos of dishes, behind-the-scenes footage, chef interviews, customer testimonials, and other restaurant-related content.
- Write engaging and creative copy for social media posts, website content, blogs, newsletters, and advertisements that reflect the brand's voice.
- Edit and format images, videos, and other media for various platforms, ensuring content is optimized for performance on each platform (Instagram, Facebook, TikTok, YouTube, etc.).
- Collaborate with the marketing team to maintain a content calendar and schedule regular posts across all social media platforms.
- Engage with Kayâs Steak & Lobsterâs online community by responding to comments, messages, and user-generated content in a timely manner.
- Monitor social media trends, competitor activity, and audience preferences to adjust content strategies accordingly.
- Develop content that tells the story of Kayâs Steak & Lobsterâs unique dining experience, including its Halal-certified status, fine-dining ambiance, and premium quality ingredients.
- Ensure consistency in tone, style, and brand messaging across all content and communication channels.
- Assist in creating promotional content for special events, seasonal menu launches, and new restaurant openings (such as the new outlet in Elmina).
- Support marketing campaigns with tailored content that drives engagement and conversions, such as limited-time offers, loyalty programs, and giveaways.
- Conduct photoshoots and film videos of signature dishes, restaurant interiors, and live events to use across digital platforms.
- Edit and enhance photos and videos using professional editing software to ensure a polished and professional presentation.
- Capture behind-the-scenes moments in the kitchen, at special events, and with staff to humanize the brand and create shareable content.
- Track and analyze the performance of content through insights and analytics to understand what works and what doesnât.
- Provide regular reports on engagement, reach, and conversion metrics, offering recommendations to improve future content performance.
- Work closely with the marketing, design, and operations teams to ensure content aligns with overall business objectives and seasonal promotions.
- Collaborate with chefs and restaurant staff to understand the brandâs values, the story behind the dishes, and the customer experience, using this knowledge to create more authentic content.
- Encourage user-generated content from customers by running campaigns, contests, and challenges to increase brand interaction.
- Repost or share content from satisfied customers, fostering community engagement and brand loyalty.
- Stay up to date with food and restaurant industry trends, emerging social media platforms, and digital content best practices.
- Experiment with new content types, formats, and trends to keep the brandâs online presence fresh and relevant.
- Proven experience as a Content Creator, preferably in the F&B or hospitality industry.
- Strong portfolio showcasing creative content, including photography, videography, and copywriting.
- Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
- Strong photography and videography skills with an eye for detail and aesthetics.
- Knowledge of social media platforms, their algorithms, and best practices for maximizing engagement.
- Excellent written and verbal communication skills in English and Malay.
- Ability to multitask and manage time effectively in a fast-paced environment.
- A passion for food, restaurants, and creating engaging stories around dining experiences.
- Performance Bonuses: Linked to KPIs and campaign success.
- Meal Allowance: RM200 â RM300 per month (as the role requires frequent presence in the restaurant).
- Tools will be provided (Macbook, Iphone, Camera etc.)
- Travelling claims.
- Opportunities for professional development and training in digital marketing and content creation.
- Opportunities to travel for content development purposes.
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