COPY WRITER

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Duties & Responsibilities

Content Creation & Copywriting:

• Write clear, persuasive, appetising, and original copy for digital and print media, including websites, blogs, social media, ads and product descriptions.
• Adapt brand voice and tone for different audiences and platforms while maintaining consistency.
• Craft compelling headlines, taglines, and calls-to-action (CTAs) to maximise engagement.
• Research industry trends, competitors, and target audience preferences to inform content strategy.
  
  

Editing & Proofreading

• Review and edit content for grammar, clarity, accuracy, and SEO optimisation.
• Ensure all copy aligns with brand guidelines and marketing objectives.
• Collaborate with designers to ensure text and visuals complement each other.
  
  

Collaboration & Strategy

• Work closely with the marketing, design, and Fresh Food teams to brainstorm ideas and develop creative campaigns.
• Participate in content planning and strategy sessions to align copy with business goals.
• Incorporate feedback from stakeholders to refine messaging.
  
  

Menu & Packaging Copywriting

• Write clear, enticing, and on-brand menu descriptions that enhance eating experience and influence ordering decisions.
• Collaborate with Fresh Food teams to accurately describe dishes, ingredients, and preparation techniques while making them sound irresistible and mouthwatering.
• Develop packaging copy (labels, boxes, QR code content) that communicates brand values, certifications (organic, gluten-free, etc.), and flavour profiles.
  
  

Social Media & Digital Marketing Support

• Create thumb-stopping social media captions, video scripts, and ad copy tailored to food-loving audiences.
• Maintain a consistent, distinctive brand voice for all platforms.
• Knowledge of latest social media trends and language is an added advantage.
  
  

Job Requirements

• At least a Diploma in Marketing, Communications, Journalism, English, or any other related field.
• Minimum 3 years experience as a Copywriter, Content Writer, or similar roles (portfolio required) in advertising agencies or FMCG industry.
• A flair for writing, especially for food, while having exceptional editing, and proofreading skills.
• Strong understanding of SEO principles and digital marketing trends.
• Ability to work under tight deadlines and manage multiple projects.
• Familiarity with social media platforms and advertising best practices.
• Proficiency in tools like Microsoft Office.
• Well conversant and written communication in Mandarin is an added advantage.
  
  

Min. Education: Degree

Spoken Language: Malay, English, Mandarin

Written Language: Malay, English, Mandarin