Country and Marketing Analytics Manager

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to know our Team

We're an analytics team partnering with Business Strategy, Marketplace, and Marketing to power decisions across Mobility (GrabCar/Grab Bike), Delivery (GrabFood, GrabMart), OmniCommerce, Financial Services (GrabPay), and Commercial (Partnerships, Ads, Brand Monetization). The Country & Marketing Analytics (CAMA) team acts as the countries analytics consultant and strategic partner for stakeholders such as business operation, strategy, marketing, and growth function, deciphering the impact on our business, our brand and our users growth, to augment the outcome of future initiatives.

Get to know the role

As the Country and Marketing Analytics Manager, you will lead enterprise-level analytics and deliver insights that shape strategy, marketplace health, marketing effectiveness, and investment across all business lines. You'll unify platform, marketplace, customer, merchant, and marketing data to support strategic planning and turn analytics into clear, action-oriented recommendations. We're looking for a people-first leader with sharp business acumen and technical depth—someone who grows, coaches, and inspires teams while bridging data science and business decisions.

This role is onsite and you will be reporting to our Senior Country & Marketing Analytics Manager.

The Critical Tasks You Will Perform

• Lead, coach, and scale a high-performing analytics team; support professional development and establish standards, rituals, and operating rhythms.
• Explore business, marketing, and growth opportunities; uncover insights and identify high-ROI levers for country performance.
• Partner with Growth, Product Marketing, and Strategy to plan, execute, and evaluate initiatives that influence user growth and marketplace outcomes.
• Develop and test data-driven hypotheses; design robust experiments and campaign/feature evaluations, maintaining high measurement standards.
• Build measurement frameworks, define OKRs, and develop user segmentations and channel attribution techniques to improve efficiency and decision quality.
• Own end-to-end analytics: problem framing, instrumentation, data pipelines, modeling and experimentation (e.g., causal inference, forecasting, segmentation, attribution/MMM), and senior-level storytelling.
• Develop analytics tools and self-serve assets (dashboards, QA/debugging utilities, data summarizers, result analysis helpers), including GenAI-powered capabilities to accelerate insight generation.
• Collaborate with Product, Engineering, and Data teams to productionize models, automate workflows, and improve data quality and governance.
• Champion a data-driven culture across the organisation, driving adoption of decision frameworks and measurable impact.
  
  

Qualifications

What Essential Skills You Will Need

• 6+ years in Analytics, Business Intelligence, or Data Science, including 2+ years managing a team of analysts/data scientists.
• Proficient in SQL and Python or R programming language.
• Experience with cloud data warehouses (e.g., BigQuery, Snowflake) and BI tools (such as Power BI, Looker or Tableau).
• Experience with big data technologies (e.g., Spark/PySpark), handling large datasets, and guiding complex ETL and data quality workflows.
• Foundation in statistics with hands-on industry experience running controlled experiments and causal analyses.
• Demonstrated impact influencing marketing and growth decisions (e.g., attribution/MMM, segmentation, lifecycle/CRM, channel mix, incentives/pricing).
• Ability to structure ambiguous business problems, evaluate options, propose novel solutions, and bring from prototype to adoption.
• Experience leading expert teams, promoting a data-driven culture, and supporting professional development.
• Excellent communication and stakeholder management, including senior audiences.
• AI proficiency who can use modern tools for analysis, write and optimize code with AI, build AI-powered workflows, guide responsible adoption across teams, and rigorously evaluate AI outputs for reliability and impact.
  
  

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
  
  

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.