Country Sales Head Malaysia

Triumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph and sloggi. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).

Learn more about Triumph on:

www.triumph.com

www.facebook.com/Triumph/

www.instagram.com/Triumph/

www.linkedin.com/company/triumph-international/

Our Sales Department in Petaling Jaya, Malaysia is looking for a

COUNTRY SALES HEAD - MALAYSIA

Purpose of the Job

· Oversee sales operations, maximizing sales opportunities.

· Collaborate with the store management team to achieve budget, goals, and KPIs.

· Ensure full compliance with all company policies and procedures.

· Hire and manage a team, efficiently manage event spaces, and maintain high service standards.

· Act as a deputy for the Commercial Director in their absence.

· Serve and sell effectively to B2B, B2C, online customers, and trade partners.

Your Responsibilities:

Sales Strategy and Development

• Develop and implement a comprehensive national sales strategy, setting goals and targets for the sales team and individual Business Associates (BAs).
• Monitor and evaluate sales performance against targets and KPIs, identifying areas for improvement and implementing corrective measures.
• Identify opportunities for market expansion, explore new territories, and cultivate new retail sales channels and distribution opportunities.

Sales Execution and Optimization

• Maximize sales ROI by utilizing all available information and resources effectively. Increase average basket size and overall transactions.
• Implement sales plans, promotions, and follow the marketing calendar. Manage seasonal changes and ensure high standards of merchandising to enhance the shopping experience.
• Analyze sales figures and market research to forecast trends and demand. Develop annual sales budgets and plans in collaboration with other departments.
• Manage the national sales budget, including expenses related to sales activities, travel, and personnel. Generate and present sales reports and analyses to the management team.
• Utilize advanced Excel skills for complex commercial reporting tasks, including data manipulation and generating insightful reports. Ensure accuracy and clarity in data presentation.
• Utilize tools like Power BI to ensure optimal stock availability and manage inventory efficiently.

Sales Strategy and Development

· Develop and implement a comprehensive national sales strategy, setting goals and targets for the sales team and individual Business Associates (BAs).

· Monitor and evaluate sales performance against targets and KPIs, identifying areas for improvement and implementing corrective measures.

· Identify opportunities for market expansion, explore new territories, and cultivate new retail sales channels and distribution opportunities.

Sales Execution and Optimization

· Maximize sales ROI by utilizing all available information and resources effectively. Increase average basket size and overall transactions.

· Implement sales plans, promotions, and follow the marketing calendar. Manage seasonal changes and ensure high standards of merchandising to enhance the shopping experience.

· Analyze sales figures and market research to forecast trends and demand. Develop annual sales budgets and plans in collaboration with other departments.

· Manage the national sales budget, including expenses related to sales activities, travel, and personnel. Generate and present sales reports and analyses to the management team.

· Utilize advanced Excel skills for complex commercial reporting tasks, including data manipulation and generating insightful reports. Ensure accuracy and clarity in data presentation.

· Utilize tools like Power BI to ensure optimal stock availability and manage inventory efficiently.

Sales Team Management

· Lead, motivate, and mentor the sales team to achieve high performance and productivity. Provide guidance and support to cultivate a positive working culture and drive team success.

· Plan and manage work schedules to ensure optimal coverage during seasonal, business, and event peaks.

· Manage all aspects of the sales team, including hiring, training, performance reviews, and appraisals. Ensure each team member's training needs are met and conduct regular evaluations to address performance issues.

· Establish clear communication channels to support the team and facilitate effective information sharing. Assist in building and maintaining a strong sales and service culture in collaboration with the Commercial Director.

Customer Excellence & Relationship Management

· Ensure high standards of customer service across stores and trades by implementing and monitoring the company’s service values.

· Provide a welcoming, attentive, and knowledgeable service on the sales floor and ensure staff adhere to required service standards.

· Maintain a comfortable and convenient shopping environment through effective merchandise displays and testers.

· Address and respond to customer complaints and comments promptly.

· Build and maintain strong relationships with key clients and accounts. Establish and nurture partnerships with department stores, wholesalers, and other potential sales channels.

Operational / Efficiency

· Ensure full compliance with standard SOPs, procedures, rules, payroll, and regulations. Implement profit protection measures.

· Minimize losses and maximize store profitability by achieving targets for staff costs, theft, and controllable expenses.

· Forward plan for seasonal changes in sales, covering, sales events, promotions, space and equipment needs, and appropriate stock availability.

· Adhere to legal and company regulations, policies, and safeguard company assets through health and safety and security policies.

· Lead negotiations with retail partners and distributors to secure favourable terms and agreements. Tailor strategies to address market needs.

· Collaborate with HR, marketing, merchandising, and finance teams to ensure retail strategies align with overall business goals.

· Work with the marketing department to develop effective sales and promotional materials.

Your ideal profile:

1. 8+ years of experience in driving sales growth and managing overall retail sales, including P&L, in the Direct-to-Consumer retail industry, ideally in women’s fashion, apparel, sporting goods, or lifestyle consumer goods.
2. Strong written and spoken English skills.
3. Excellent interpersonal and presentation abilities.
4. Experienced in working in MNC, ideally having worked with Global stakeholders.
5. Proven experience managing sales growth for 30+ stores across the Malaysia region.